Barry Sanders Signs on as Spokesperson for the ImagiNation Network; All Pro super star Detroit running back takes to digital turf to support national rollout of first online football game.BURLINGAME, Calif.--(BUSINESS WIRE)--Oct. 18, 1995--Football super star Barry Sanders Barry Sanders (born July 16, 1968) is a Hall of Fame and Heisman Trophy winning American football running back who spent his entire professional career with the Detroit Lions of the NFL. has signed on as national spokesperson for AT&T's ImagiNation Network (INN). The multi-year partnership is the first that the all pro Detroit running back has established with an online computer company. Sanders will make his official debut into cyberspace entertainment when he "turfs the net" with the winner of INN's Front Page Sports: Football Online competition to be held this winter. The ImagiNation Network is the first online computer network dedicated completely to games and entertainment. The five-year-old company is rolling out its latest version of the popular network software with the introduction of Front Page Sports: Football Online, the first interactive multi-player football game available in an online environment. The game is licensed by the NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga Players Association and features the teams, players and statistics of the 1994-95 football season. "Barry Sanders is a tremendous example of the work and play ethic our company and our members value," says Dean DeBiase, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of The ImagiNation Network, Inc. "He's one of the greatest players in the game. He has an equally impressive record and dedication off the field as well. His strong ties to his community and record of community service are exceptional. He is exemplary as both an athlete and a citizen, and we're very happy to be working with him." As part of the agreement with Sanders, INN will provide computers and computer services Data processing (timesharing, batch processing), software development and consulting services. See service bureau, SaaS and ASP. to various public schools in Wichita, Kansas
Wichita, also known as the Air Capital of the World, is the largest city in the U.S. state of Kansas, as well as a major aircraft manufacturing hub and cultural center. , Sanders' home town. "It is important to me to give back to the community," says Sanders. "The ImagiNation Network membership is a community of bright and talented individuals who use their computers to communicate, socialize so·cial·ize v. so·cial·ized, so·cial·iz·ing, so·cial·iz·es v.tr. 1. To place under government or group ownership or control. 2. To make fit for companionship with others; make sociable. and play games with others. With the company's donation of computers and services to the Wichita Public Schools, we are helping give students an opportunity for a head start on the computer age while teaching them how to have fun with it at the same time." Nike and Wilson Sporting Goods The Wilson Sporting Goods company is a sports equipment manufacturer based in Chicago, Illinois, U.S.A., and currently is a foreign subsidiary of the Finnish company Amer Sports that also owns Atomic, Suunto, Precor, and Salomon. have provided football shoes and sports equipment to schools in Wichita and Shawnee, Kansas Shawnee is a rapidly growing city located in northwest Johnson County, Kansas, United States and is a western suburb of Kansas City, Missouri. The population was 47,996 at the 2000 census. as part of their promotional endeavors with Sanders. Mizuno has donated gloves and equipment to Detroit area youth groups and baseball teams as part of their arrangements with Sanders. Founded in 1991, the ImagiNation Network is the first and largest online service totally dedicated to interactive fun and games "Fun and Games" is an episode of the original The Outer Limits television show. It first aired on 30 March, 1964, during the first season. Opening narration . In addition to its Front Page Sports: Football Online?, INN features more than 30 multi-player games, including strategy, card and board games, action and sports games, flight simulations, role-playing games and others. INN also features hundreds of bulletin boards and chat rooms, and sponsors dozens of online tournaments and events. The company is headquartered in Burlingame, Calif., with additional offices in Oakhurst, California. The ImagiNation Network, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of AT&T Corp. To join the ImagiNation Network, call 1-800-IMAGIN1 or visit the web site at http://www.inngames.com to download the software and football game free of charge. -0- Notes: Additional information, software, comp accounts and market-to-market media challenge matches are available. Call INN for more information. CONTACT: Cindy L. Wilson, 415/548-2545 cindy.wilson@imagin1.com or Peter J. Schaffer, 303-292-3212 All Pro Sports & Entertainment |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion