Barry Haaser Named Executive Director of the LonMark Interoperability Association; New Leadership Promises to Bring New Direction to the Association.

Business Editors

SAN JOSE, Calif.--(BUSINESS WIRE)--April 21, 2003

The LonMark(R) Interoperability Association is pleased to announce that longtime industry leader Barry Haaser has joined the organization as Executive Director. A seasoned marketing executive, Haaser brings over 18 years of industry expertise to the LonMark Interoperability Association. As the Executive Director, Haaser is responsible for the day-to-day management of the global 300+ member association.

Prior to joining the LonMark Association, Haaser was the vice president of marketing at Alacritech, a provider of network and storage acceleration solutions, where he defined and managed the company's marketing activities, including business development, product marketing and marketing communications. Before joining Alacritech, Haaser was director of marketing communications at Saratoga Systems, a leading customer relationship management solutions provider, where he led efforts to reposition the company, launch new products, and reinvigorate marketing programs for the company's full suite of customer support, sales and marketing software.

Most notably for the LonMark Association, Haaser spent 11 years with Echelon Corporation (NASDAQ: ELON), the leading supplier of control network products and the developer of the LonWorks(R) technology that forms the basis for the LonMark Association's definition of open interoperable networking. While with Echelon, Haaser held a variety of marketing and management positions. While at Echelon he co-authored the company's business plan, orchestrated its launch, participated in various standards and industry initiatives, established its marketing presence in Europe, and assisted with its IPO. Prior to Echelon, Haaser worked for the industry research firms Dataquest and Gnostic Concepts. Haaser holds a Bachelor of Science degree in Business Administration from San Jose State University.

"I believe that the combination of my broad range of marketing expertise combined with my industry knowledge from my tenure at Echelon gives me a unique skill set with which to lead the organization," said Haaser. "I have a global understanding of the issues, politics and challenges facing the LonMark Interoperability Association and I am looking forward to making the kind of changes that will not only encourage growth of the organization itself, but also continue to drive the industry toward true open systems and interoperability."

The LonMark Interoperability Association

Since its inception in 1994, the LonMark Interoperability Association has become a major driving force in the establishment of interoperable guidelines for building, industrial, transportation and residential/utility automation. LonMark membership is open to any manufacturer, end-user and system integrator committed to the development and use of open, interoperable products using multi-vendor LonWorks control networks.

Products that have been verified to conform to Echelon's LonMark interoperability guidelines are eligible to carry the LonMark logo, an indicator that a product has been designed to interoperate over a LonWorks network. Further information on the LonMark Interoperability Association can be found at www.lonmark.org.

Note to Editors: LonWorks(R), LonMark(R) and the LonMark logo are registered trademarks of Echelon Corporation in the United States and other countries. Other trademarks belong to their respective holders.

The LonMark Interoperability Association would be happy to provide you with a digital image of Barry Haaser upon request.