Barry Bonds to Appear Live by Phone On Shop At Home Network; Autographed Bonds' Memorabilia to be Featured.

Business Editors

NASHVILLE, Tenn.--(BUSINESS WIRE)--Oct. 22, 2001

Shop At Home, Inc. (Nasdaq:SATH), a 15-year-old nationally televised home shopping service, announced today that future Major League baseball Hall of Famer Barry Bonds is scheduled to call-in to the Shop At Home network on Wednesday, October 24. Steve Hoskins, artist and longtime friend of Barry Bonds who has been commissioned by Bonds to create a wide variety of lithographs commemorating Bonds' accomplishments throughout his baseball career, will guest host the live one-hour show. The segment is scheduled to air at 10:00 p.m. Central Time and will be replayed Thursday, October 25 at 2:00 a.m., unless the first airing is a sellout.

Bonds, who set the single season homerun record in October with 73, will appear live by phone with Shop At Homes' sports collectibles show host Julie Tello and the President of Kent Collectibles, Steve Hoskins. Autographed memorabilia to be offered on the program include Hoskins' lithographs commemorating Bonds' 500th homerun, the "40/40 Club" featuring autographs and images of Barry Bonds, Alex Rodriguez and Jose Canseco, Bonds and Willie Mays on opening day at Pacific Bell Park in San Francisco, as well as lithographs featuring Bonds and Ken Griffey Jr. Game used autographed baseballs from Bonds' 71st and 73rd homerun games and other 2001 season memorabilia will also be available.

Barry Bonds, the son of former San Francisco Giant and longtime Major League outfielder Bobby Bonds, has won eight gold gloves for fielding excellence. He began his Major League career with the Pittsburgh Pirates in 1986 before joining the Giants for the 1993 campaign. Bonds has won Players Choice Awards as Comeback Player of the Year in 1992 and Outstanding Player in 1993, as well as three MVP awards in 1990, 1992 and 1993. During the 2001 season, he slugged his 500th homerun becoming just the 17th player in Major League history to reach that milestone. He ended the season with 73 homeruns breaking the single season homerun record previously held by Mark McGwire.

About Shop At Home

Shop At Home, Inc., a leader in converged technology, is a premier retailer of specialty consumer products through the use of interactive electronic media including broadcast, cable and satellite television and the Company's Internet site, www.shopathometv.com. Shop At Home Network currently reaches over 63 million unique cable and satellite households and owns full power television stations in San Francisco (KCNS, Channel 38), Boston (WMFP, Channel 62), Cleveland (WOAC, Channel 67), Raleigh-Durham (WRAY, Channel 30) and Bridgeport (WSAH, Channel 43), which is licensed to cover a portion of the New York market.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995 - This release contains forward-looking statements within the meaning of Section 27A of Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ materially from those identified for a number of reasons as are discussed from time to time in Shop At Home's SEC reports, including but not limited to the report on Form 10-K for the year ended June 30, 2001 (Business and Management's Discussion and Analysis of Financial Condition and Results of Operations), the Form 10-Q filed for the Quarters ending September 30, 2000, December 31, 2000, March 31, 2001 and any recent Forms 8-K.