Barron's Advertising Rates to Rise 6% in 1999.

NEW YORK--(BUSINESS WIRE)--October 30, 1998--Barron's, the Dow Jones Business and Financial Weekly magazine, announced that national advertising rates for 1999 will increase 6%, except for junior pages, which will increase 11.8%. Rates for Current Corporate Reports and classified advertising will also increase 6%. Regional advertising rates will increase 6% after adjustments for changes in distribution. These rate changes are effective with the January 4, 1999 issue.

Robert Paradise, publisher, said, "In an increasingly crowded field of financial publications, Barron's remains the premier editorial product. It delivers sophisticated market news and company stories, and has an outstanding record of identifying trends and events that other business magazines discover much later."

The 1999 rate for Barron's' national edition will be $22,899 for a full-page, black-and-white ad. Full-page, black-and-white rates for Barron's Eastern and Midwestern regions will be $17,289 and $6,505, respectively. Full-page, black-and-white rates for Barron's' Southwestern and Western regions will be $1,905 and $5,710, respectively.

Barron's' established array of volume discounts remains in effect and unchanged, with two exceptions. Advertisers that run at least four or seven pages during a contract year will receive discounts of 4% and 8%, respectively, which represent a decrease of 1% and 2%. Barron's color advertising, priced at 25% in addition to its page rate, was also increased for 1999 due to strong demand for color positions in the publication.

Barron's continues to offer an additional 10% discount to advertisers that run in combination with its sister publications, The Wall Street Journal, The Asian Wall Street Journal, or The Wall Street Journal Europe, or in two additional Dow Jones publications - the Far Eastern Economic Review and AmericaEconomia. Barron's offers a travel category discount of 15% off national rates. In addition, Barron's offers a 25% discount off its national rates for fashion, sporting goods and consumable products advertising, a 25% discount off national rates for book publishers, and a 25% discount for higher and continuing education programs and services. Financial tombstone announcements receive a 10% discount from Barron's' national rates, or a 25% discount if they also appear in The Wall Street Journal. The 6% rate increase applies to print advertising only and not to the Internet product, Barron's Online, which is separately priced.

In addition to Barron's, Dow Jones & Company (NYSE: DJ) also publishes The Wall Street Journal and its international and Interactive and SmartMoney magazines and other periodicals, Dow Jones Newswires, Dow Jones Indexes, Dow Jones Interactive and the Ottaway group of community newspapers. Dow Jones is co-owner of the CNBC television operations in Asia and Europe, and also provides news content to CNBC in the U.S.