Barriers on a Website - New Research Findings.A new research paper reveals how graphics can be a barrier or a gateway to website users KELOWNA, B.C. -- Do graphics attract or retain website users? Enquiro Research reveals the answers in the newly published whitepaper, Barriers on a Website, which explains how users interact with graphics and rich media in the navigation of a website. Webpage readers interpret graphics differently than print media readers. In print media a graphic initially attracts and draws the user to the rest of the printed page. On a webpage, graphics can act as either a barrier or gateway to the information on the page. With the use of eye tracking technology, analysts can see that graphics can act as a barrier when the user's eyes cannot move past the image to other essential website information. Heatmaps also show us how graphics can act as a gateway by visually "coaxing" users towards text information. Multimedia use on websites may create the "wow" factor but can also act as a barrier if users are unable to find a way out of the video, or other rich media, and locate the information they're searching for. Barriers on a Website is available as a free download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. from: http://www.enquiroresearch.com/whitepapers About Enquiro One of North America's leading search marketing firms, Enquiro has worked with some of the world's best known brands. Its strategies are based on industry research and expertise in usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. , and natural and sponsored search. Enquiro has also authored eye tracking studies which have given marketers a greater understanding of user interaction with the major search engines and defined "Google's Golden Triangle Golden Triangle can refer to:
What is Eye Tracking? Enquiro uses a Tobii eye tracker to measure and record eye movement on a screen in real time. The eye tracker is non-intrusive and uses high resolution sensors that are calibrated cal·i·brate tr.v. cal·i·brat·ed, cal·i·brat·ing, cal·i·brates 1. To check, adjust, or determine by comparison with a standard (the graduations of a quantitative measuring instrument): to each participant before the study. The eye tracker measures each point of gaze from the eye and displays data as a colored heatmap. A heatmap is a visual representation of points of gaze and of eye movement. Points of gaze are displayed by dots of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color . Multiple dots become circular color patches. Centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. color equals longer gaze time. When many heatmaps are amalgamated a·mal·ga·mate v. a·mal·ga·mat·ed, a·mal·ga·mat·ing, a·mal·ga·mates v.tr. 1. To combine into a unified or integrated whole; unite. See Synonyms at mix. 2. they can show common patterns of eye movement and level of engagement to parts of the webpage. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion