Barriers and bonuses.WE NEED A TECHNOLOGY MARKETING STRATEGYAt a recent event here at the Chamber, U.S. Sen. Debbie Stabenow Deborah Ann "Debbie" Stabenow (born Deborah Ann Greer on April 29, 1950) is a Democratic United States Senator from Michigan. In the 2000 election, Stabenow defeated the Republican incumbent, Senator Spencer Abraham. said that Southeast Michigan Southeast Michigan, also called Southeastern Michigan, is a region in the Lower Peninsula of the U.S. state of Michigan that is home to a majority of the state's businesses and industries, and is home to slightly over half the state's population. has what it takes to be a technology leader. We couldn't agree more. We have leading universities with billions of research dollars, we have urban centers with wonderful diversions for day or night, we have the auto industry -- a truly technological vanguard Vanguard Any of three unmanned U.S. experimental satellites. Vanguard I (1958), the second U.S. satellite placed in orbit around Earth (after Explorer 1), was a tiny 3.25-lb (1.47-kg) sphere with two radio transmitters. . But we don't have a technology marketing strategy. As with all new ventures, there are barriers with the bonuses. Because the Detroit Regional Chamber has been at the forefront of creating regional alliances we took it upon ourselves (with the help of our esteemed task force) to take an in-depth look at the region to determine what we have and what we need. Following are a few of the "what we needs." Diversify diversify To acquire a variety of assets that do not tend to change in value at the same time. To diversify a securities portfolio is to purchase different types of securities in different companies in unrelated industries. , diversify, diversify. There is no question that we are now, have always been and will remain the Automotive Capital of the World. But we need to take the other kind of capital and make it work for the region. We have leading-edge firms focusing their energies on their automotive customers. Part of our regional strategy is to get these firms to expand their focus to include new markets and customers. Speaking of capital, we need more of it. Companies, particularly new ones, go where the money is. Financial and business management support is critical in creating a strategy to market the region. While our venture capital coffers have increased over the past few years, we need to do a better job of nurturing and sustaining emerging businesses. The Chamber will be growing our small business services over the coming year, but I know there are a number of other private and public-sector organizations with the cash and the staff to help. Singular region, multiple choices. We're slipping a little in our efforts to be a cohesive cohesive, n the capability to cohere or stick together to form a mass. region -- there is a feeling of competition among economic developers within the region that is often unattractive to companies. It is imperative the Detroit Regional Economic Partnership, the Chamber's economic development arm, continues to take the lead in bringing the region together to compete effectively in the global marketplace in prospecting technology firms. And we need an effective media and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign to raise our image in the national and international high-tech world; to tell the world we are a regional center of innovation. In truth, now that the "new" economy has seen its difficulties, it is the "old" economy companies that will take the lead in what is being termed the "next" economy. If that sounds confusing con·fuse v. con·fused, con·fus·ing, con·fus·es v.tr. 1. a. To cause to be unable to think with clarity or act with intelligence or understanding; throw off. b. , it is. What's not confusing is that we are well positioned to take on whatever comes next. RICHARD E. BLOUSE JR. CCE CCE Cornell Cooperative Extension CCE Corporate and Continuing Education CCE Coca-Cola Enterprises Inc. CCE Commission de Coopération Environnementale CCE Centre for Continuing Education CCE College of Continuing Education CCE Certified Computer Examiner President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Detroit Regional Chamber Next month: Putting our action steps into action. |
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