Barrack goes arty For Party Pumping Condos at Marina.

SOMEONE should have told developer Tom Barrack that Marina del Rey has changed radically since the swinging 1970s, when disco and gold chains ruled.

Barrack, chief executive of Colony Capital LLC, bought a bare bones Marina apartment tower last year and tried to market the $1 million, two-bedroom condos to divorced women. The retro ads featured a Brazilian model next to a helicopter and designer luggage under the headline: "You keep the house, I'll take the condo."

Not surprisingly, the ad campaign bombed.

Now Barrack has created a new marketing twist, connecting Marina del Rey to the L.A. Art Scene of the 1960s.

Last week, the 19-story Azzurra hosted a reunion of what it called "hip, hang-loose, renegade artists," and has bought 160 artworks from the era, including Dennis Hopper's 'Double Standard' 1961 photograph of the corner of Santa Monica Boulevard and Doheny Drive, shot through a car windshield. Hopper, sculptor Alexis Smith and a dozen others were expected to make an appearance.

The building showcases the works of several prominent figures from California's 'Light and Space' movement, including pop artists FA Ruscha, Billy Al Bengston and sculptor Claes Oldenbrug.