Barr soft drinks launches Barr's Originals.Barr Soft Drinks launched Barr's Originals, a new range of traditional carbonated drinks in April this year. The range consists of four flavours--Real Lemonade, Ginger Beer, Dandelion and Burdock Dandelion and burdock is a traditional British soft drink. Traditionally it is made from fermented dandelion (Taraxacum officinale) and burdock (Arctium lappa) roots, and is naturally fizzy. and Cream Soda with a twist of Raspberry raspberry, name for several thorny shrubs of the genus Rubus of the family Rosaceae (rose family) and for their fruit (see bramble). raspberry Any of many species of fruit-bearing bushes of the genus Rubus in the rose family. and comes in a 750ml traditional glass bottle. Adrian Troy, head of marketing at Barr's, said: "Barr's Originals are bang on bang on - (Or "pound on"). To stress-test a piece of hardware or software: "I banged on the new version of the simulator all day yesterday and it didn't crash once. I guess it is ready for release." trend. Authenticity, naturalness and great taste are major trends which are driving consumer choice and our drinks deliver on all these fronts. Being bottled in glass reinforces our quality message and enables easy recycling recycling, the process of recovering and reusing waste products—from household use, manufacturing, agriculture, and business—and thereby reducing their burden on the environment. ." The range will offer something new to the adult drinks market, which has grown to over 100m [pounds sterling] retail value, but slowed down considerably last year because of a lack of significant innovation. Barr have been working on the launch of Barr's Originals for the last couple of years. Troy said: "We have taken four recipes from our archives and refined them for the launch. Essentially they are a 'taste of the past for today'. The products need to be tasted to appreciate how good they are--we think they are the best tasting carbonated soft drinks that money can buy." Contract A.G. Barr A.G. Barr plc (LSE Stockcode: BAG) is a British soft drinks manufacturer, based in Cumbernauld, Scotland. It is particularly notable for the manufacture of the popular Scottish drink, Irn-Bru. A.G. Barr is the largest manufacturer of soft drinks in the United Kingdom. on tel 01236 852400 or visit www.agbarr.com |
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