Barona Casino Inks $1.5 Million, Multi-Year Sponsorship Deal with Del Mar Thoroughbred Club.Business Editors SAN DIEGO--(BUSINESS WIRE)--July 15, 2002 Barona Casino Barona Valley Ranch Resort and Casino is a San Diego area casino, hotel, and golf course owned by the Barona Band of Mission Indians, and known for sponsoring and housing the Blackjack Hall of Fame. (Barona) announced today it has teamed with the Del Mar Del Mar is the name of several places in the United States of America:
DMTC Debt Management Telephone Centre (UK) DMTC Durham Musical Theatre Company (UK) DMTC Detroit Mar Thoma Church ) as a major sponsor of the Del Mar racing season beginning this year through 2004. The three-year sponsorship, valued at more than $1.5 million, is the largest in DMTC history and is also considered one of the largest sponsorships ever of a single racetrack entity in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Barona will be prominently positioned as a leading Del Mar Season sponsor for the next three years and headline several of the racing season's most anticipated events, including the $50,000 Opening Day Barona Bonus, Opening Day Hat Contest, Cap Giveaway Day, Club Barona Thursdays, Pacific Classic Golf Tournament, Handicapping Contest and Barona Trophies -- presented to the season's leading owner, trainer and jockey during the closing-day festivities fes·tiv·i·ty n. pl. fes·tiv·i·ties 1. A joyous feast, holiday, or celebration; a festival. 2. The pleasure, joy, and gaiety of a festival or celebration. 3. . "Barona Casino is proud to be a major sponsor of the Del Mar Thoroughbred Club," said Clifford La Chappa, Chairman of the Barona Band of Mission Indians Mission Indians, Native Americans of S and central California; so called because they were under the jurisdiction of some 21 Spanish missions that were established between 1769 and 1823. . "This partnership involves two of San Diego's great gaming traditions uniting to help boost the local economy through increased promotion of the region as Southern California's foremost summer travel and entertainment destination." A recent University of San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. School of Business economic study estimated the DMTC's impact on San Diego County at nearly $90 million in annual spending. The racetrack attracts 650,000 visitors from late July through mid September and employs more than 3,300 people. Occupancy rates at North County hotels also jump from an annual average of approximately 70 percent to more than 86 percent, with many hotels exceeding 90 percent. "Del Mar Thoroughbred Club is very pleased to team with Barona Casino in developing a truly unique marketing alliance," said DMTC President & General Manager, Joe Harper. "This promises to be a win-win situation for loyal racing and gaming enthusiasts, as well as the thousands of vacationers who make Del Mar Thoroughbred Club a 'must-see' stop on their San Diego summer vacation Summer vacation (also called summer holidays or summer break) is a vacation in the summertime between school years in which students are off for 3 months, depending on the country and district. itinerary." The Del Mar Thoroughbred Club is a non-dividend paying corporation. Its Board of Directors includes notable California Thoroughbred owners and breeders as well as community leaders. Directors serve without remuneration and all profits generated by racing at Del Mar are utilized for improvements to Del Mar's racing facilities and fairground facilities. For news and events regarding Del Mar Season 2002, visit www.dmtc.com or call 858/755-1141. The Barona Band of Mission Indians has lived in Southern California for over 5,000 years and the Barona Indian Reservation since 1932. The Tribe was once a nomadic See nomadic computing. band that traveled across Southern California in tune with the seasons and what nature provided. It is now a sovereign government operating one of the most successful casinos in California. In early 2003, the Tribe will unveil the $260 million Barona Valley Ranch Resort and Casino expansion. The project includes a world-class resort with 400 guest rooms and suites, 300,000 square foot casino, a five-level "smart" parking garage, and the 18-hole championship Barona Creek Golf Club, which was recently rated the 4th best course in the state of California by Golfweek Magazine. For more information, visit www.barona.com. |
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