Baron, McDonald & Wells Opens Southwest Office.AUSTIN, Texas--(BUSINESS WIRE)--March 26, 1997-- Atlanta high-tech PR firm teams with marketing veteran Craig Parks for expansion into Texas' technology hot spot Baron, McDonald & Wells (www.bmwpr.com), an Atlanta-based public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and strategic marketing agency for the high-tech and telecommunications industries, has teamed up with veteran technology marketer Craig Parks to form Baron, McDonald, Wells & Parks, the company's new affiliate in Austin. Parks, who will serve as principal and general manager of the Southwest office, has more than 17 years of marketing and public relations experience. Most recently, he served as vice president- corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , for Boundless Technologies, a wholly-owned subsidiary of SunRiver Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SRVC srvc service SRVC San Ramon Valley Campus (Diablo Valley Community College, California) SRVC Society for Rehabilitation of the Visually Challenged (India) ). During his tenure, SunRiver grew from a privately held start-up into a public, $100-million-plus global provider of graphic terminals, workstations and network computers. At Boundless, formerly known as SunRiver Data Systems SunRiver Data Systems was a division of SunRiver Corporation, a private company founded in 1986 in Jackson, Mississippi by four electrical engineers (Ronnie Hughes, Bill Long, Kester Rice, and Gerald Youngblood), all former employees of Diversified Technology, Inc. , Parks directed all international corporate and marketing communications efforts including public relations, advertising, trade shows, collateral, and the company's annual report and website. Parks was also actively involved in SunRiver's aggressive growth strategy including the acquisitions of ADDS from AT&T GIS (now NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ) and the VT/Dorio business from Digital Equipment Corporation. His public relations efforts resulted in extensive international press coverage and in winning two major industry awards: PC Magazine's Technical Excellence Award and LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. Magazine's Product of the Year. Previously, Parks served as manager-marketing communications for The Continuum Company (NYSE NYSE See: New York Stock Exchange :CONT CONT Continue CONT Contain CONT Continue/Continued CONT Control CONT Contents CONT Controller CONT Contractor CONT Continuous CONT Contrast CONT Container CONT Continuation Cont Contamination CONT Continent CONT Contingency CONT Contactor ) in Austin, where he was responsible for all product PR, marketing communications programs and production of the company's 1992 award-winning annual report. From 1980 until 1987, Parks worked in the publishing business, producing high- profile coffee-table books for chambers of commerce in Philadelphia, Anchorage and Knoxville. In addition, he helped start two successful consumer and business magazines, Mississippi Magazine and Mississippi Business Journal Mississippi Business Journal is a statewide business newspaper, located in Jackson, Mississippi. It failed five times before Rosa Lee Harden and Kevin Jones took it over in 1979, thereafter making it financially viable and establishing it as the leading business publication in the , serving as director of marketing. "Having Craig Parks as head of our Southwest office represents a significant opportunity for Baron, McDonald & Wells," said Peter Baron, principal of the agency. "We believe the high-tech market in Austin and across the Southwest region will welcome the experience, professionalism and creativity of the BM&W/Parks team. Craig has outlined an aggressive growth strategy for the agency, which will be dedicated to one very passionate principle: exceeding our customers' expectations." "I've known, watched and worked with the people at Baron, McDonald & Wells for years," added Parks. "They are rock-solid at strategy, positioning and execution. They know high-tech PR and marketing inside and out and most importantly, they go beyond the call of duty to exceed the customers' expectations." BM&W/Parks' offices are located at 9442 Capital of Texas Highway North, Arboretum arboretum: see botanical garden. arboretum Place where trees, shrubs, and sometimes herbaceous plants are cultivated for scientific and educational purposes. An arboretum may be a collection in its own right or a part of a botanical garden. Plaza Two, Suite 510, Austin, Texas 78759. Parks may be reached by phone at (512) 502-2834, by fax at (512) 502-2890, or by e-mail at cparks@bmwpr.com . Founded in 1992, Baron, McDonald & Wells provides public relations and strategic marketing counsel to the technology and telecommunications industries. Its clients include leading hardware, software and telecom companies throughout North America. The agency offers its clients expertise in product positioning, editorial contact and placement, product rollouts and campaigns, consulting, media training, arranging speaking opportunities, press kit development, press tours and high-level networking. For more information, contact Baron, McDonald & Wells at 6292 Lawrenceville Highway, Suite C, Tucker, Ga. 30084; (770) 492-0373 (phone); (770) 492-0374 (fax); or on the Internet at www.bmwpr.com . CONTACT: Peter Baron Craig Parks Baron, McDonald & Wells Baron, McDonald, Wells & Parks (770) 492-0373 phone: (512) 502-2834 (770) 492-0374 (512) 502-2890 e-mail: pbaron@bmwpr.com e-mail: cparks@bmwpr.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion