Baron, McDonald & Wells Changes Name to Socket Public Relations.ATLANTA--(BUSINESS WIRE)--Oct. 19, 1998--Baron, McDonald & Wells, a strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. and marketing agency for high-tech companies, today announced that the firm has changed its name to Socket Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most to more accurately reflect its high-energy, high-tech focus. "Changing our name to Socket Public Relations conveys our focus of being plugged into the technology industry on behalf of our clients. The name also communicates the high energy tempo tempo [Ital.,=time], in music, the speed of a composition. The composer's intentions as to tempo are conventionally indicated by a set of Italian terms, of which the principal ones are presto (very fast), vivace (lively), allegro (fast), of our expert teams and company culture," said Peter Baron, principal, Socket Public Relations. Founded in 1992, Socket Public Relations employs 40 people in offices in Atlanta, GA; Austin, TX; Arlington, VA; and Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , NC. The firm's staff boasts more than 100 years of combined experience in the telecommunications and information technology industries. Socket's 30-plus clients include large corporations such as MCI Systemhouse MCI Systemhouse , a subsidiary of Washington, DC-based MCI Communications Corporation, was the result of the merger of Canadian company SHL Systemhouse with MCI's technical services branch. The new company was formed to provide systems integration and outsourcing services. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Logility, Clarkston-Potomac and Bosch Telecom, Inc., as well as fast-paced start-ups like BT Squared, Synchrologic, Ganymede Software Inc. and Big Science Company. Socket Public Relations has built a solid reputation in the IT and telecom industries by crafting practical, results-oriented strategic public relations and marketing campaigns. The firm has established relationships with leading journalists, analysts and other influencers in the general business media and the IT and telecom fields. "Our core purpose is to act as an extension of the client's sales force," Baron said. "We help our clients generate sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). by raising their profiles through news coverage, bylined articles in trade publications and othonald, Socket's other principal: "Whether we'rend strategic marketing counsel to companies in product rollouts and campaigns, consulting, media training, speaking opportunities, press kit development, press tours and high-level marketing. Socket Public Relations has offices in Atlanta, GA, Austin, TX, Arlington, VA and Research Triangle Park, NC. For more information, call the Atlanta office at 770.492.0373 or visit our web site, www.socketpr.com. |
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