Barney Wragg Joins Reciva Board as Sales Top 50,000 Units.

CAMBRIDGE, England -- Reciva Limited, the global leader in internet radio and Digital Media Player technology, is pleased to announce the appointment of Barney Wragg as a non-executive director. Barney is currently Global Head of Digital at EMI Music, where he is responsible for the company's global digital strategy.

This role follows five years as senior vice president for Universal Music Group's digital division, eLabs, where Barney was responsible for the international operations of the division, developing Universal's digital business and generating new revenue streams from emerging technologies. He established relationships with all of the division's key digital retailers and defined licensing terms for all of its digital products and was also instrumental in major artist campaigns including Live 8 and the U2/Apple campaign.

At Reciva, Barney will offer guidance and advice to the board in executing its sales and marketing strategy, which has already resulted in sales of 50,000 Reciva-powered internet radio modules under various consumer brands. Barney will also advise the board on the development of digital media services, powered by Reciva Gateway technology, aimed at adding value for a broad range of digital content providers.

Commenting on the new appointment, Giles Hutchison, Reciva CEO said:

"Barney brings great knowledge and experience of the digital music arena, which complements the technological and marketing strengths of our Board. The appointment of someone of Barney's stature in the industry is an endorsement of Reciva's success in being first to market with internet radio technology."

Barney Wragg commented:

"Digital music technology is almost there but the customer experience is still generally poor. What impresses me about Reciva is they are developing technology that will drive the next generation of connected music devices that will support the expanding digital music market in ways that are consumer friendly and fun. I look forward to helping the company with the development of digital media services that people really want to use. I am delighted to be joining at this exciting stage in Reciva's development."

Notes to Editors

Reciva is established as the global market leader in internet radio technology.

The Reciva family of internet radios are produced by leading consumer brand names including Bush, Alba, BT, DSGI Group, Morphy Richards, Grundig, Acoustic Energy and MagicBox and are on sale in the UK, USA, Japan and Australia.

Reciva supplies the 'Barracuda' module which is at the heart of all Reciva Internet radios and provides Internet radio services via the Reciva Gateway.

Reciva Gateway Technology delivers regularly updated and verified Internet radio station lists for its internet radio products and allows listeners to access over 5,000 radio broadcast streams without the need for a PC.

The Reciva Radio Portal, www.reciva.com, enables listeners to access the same stations via their PC. They can build customised station lists and access subscription based music services to play via their Reciva radio.

Reciva Limited was founded in 2002 to design and build Internet radio modules for use with broadband applications. The company supplies Internet radio technology to OEMs, providing the only Internet radio and Digital Media Player products that support RealAudio([R]) as well as other major formats that include Microsoft([R])Windows Media[TM], AAC and MP3. Currently, about 40% of internet radio is driven by RealAudio([R]).

Reciva is based in Cambridge, UK.