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BarnesandNoble.com Partners with Electronic Newsstand to Offer Shoppers Magazine Subscriptions at Web's Steepest Discounts.


WASHINGTON Washington, town, England
Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area.
, DC--(BUSINESS WIRE)--March 10, 1998--

100 Free Subscriptions Available to Shoppers This Month

BarnesandNoble.com and The Electronic Newsstand, Inc. today announced an innovative agreement that enables both sites to sell discounted magazine subscriptions and deeply discounted books to customers worldwide.

Under terms of their new arrangement, The Electronic Newsstand will offer more than 450 magazine subscriptions at discounts up to 80 percent off cover price to BarnesandNoble.com's customers worldwide, while BarnesandNoble.com, the online subsidiary of Barnes & Noble, Inc. (NYSE NYSE

See: New York Stock Exchange
: BKS BKS Barracks
BKS Best Kept Secret (gaming)
BKS Bildung, Kultur Und Sport (German)
BKS Brookside (city)
BKS Bergen Kirurgiske Sykehus (Bergen, Norway) 
) will become the official bookseller on the flagship Electronic Newsstand site, www.enews.com.

To celebrate the partnership, BarnesandNoble.com is giving away 100 free magazine subscriptions. Each customer who purchases a magazine subscription from BarnesandNoble.com between March 10, 1998 and April 17, 1998 will be automatically entered into a drawing for the chance to receive a free magazine subscription of their choice from the BarnesandNoble.com magazine concession. For complete details about the contest and to enter, consumers should visit www.BarnesandNoble.com.

The Electronic Newsstand's fully-integrated magazine concession on BarnesandNoble.com is available on the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 at www.BarnesandNoble.com and on BarnesandNoble.com's site on America Online See AOL.  (Keyword: BarnesandNoble). To enter the concession, customers simply click on the "Magazine Stand" banner that can be found on the left side of the BarnesandNoble.com home page. The branded Electronic Newsstand magazine area is also available to the more than 2,000 Web sites in BarnesandNoble.com's Affiliate Network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. .

"Industry experts are comparing the growth potential in online magazine sales to the explosive growth we've we've  

Contraction of we have.

we've have
 seen in book sales over the Internet," said Brian Hecht, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , The Electronic Newsstand, Inc. "We're working to fulfill ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 that potential, and the BarnesandNoble.com affiliation provides a key retail partner for us." Hecht noted that The Electronic Newsstand also recently announced a $10.5 million agreement to become the exclusive magazine seller on search engine giant Lycos.

"The decision to offer magazines to our customers online is a natural extension of the BarnesandNoble.com business," commented Steve Riggio, vice chairman of Barnes & Noble, Inc. "Our partnership with Electronic Newsstand enables us to offer out customers both deep discounts on magazine subscriptions and an interface that makes ordering extremely fast and easy for consumers. We intend to increase the selection of magazines from the 450 titles on our site to over one thousand , including many hard-to-find publications."

Consumers visiting BarnesandNoble.com now have convenient access to magazine titles at discounts up to 80 percent off cover price. To enter the concession, customers simply click on the "Magazine Stand" banner that can be found on the left side of the BarnesandNoble.com home page. The magazine concession consists of 25 subject categories that span a wide range of topics, including Automotive, Bridal, Business & Finance, Home & Garden, Music, Sports & Leisure and Travel. The 25 categories link to more than 450 magazine titles, all with subscription rates at the lowest publisher-authorized price available on the Internet.

In addition to the subscription service, BarnesandNoble.com has introduced unique editorial content onto its site created especially by The Electronic Newsstand for magazine fans. Features include "Fab Five," a listing of the top five magazine articles appearing each week, and "Hot Copy," an update on print media news trends and personalities.

Over the next few months, BarnesandNoble.com will integrate the magazine subject categories within its own subject areas. For example, if a consumer is browsing See browse.  BarnesandNoble.com's travel section, he or she would see travel-related magazines in addition to books.

Industry observers are predicting magazine sales as a major growth area for online commerce, much as book sales have boomed in the last few years. Recent reports in The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times and USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
 have cited Electronic Newsstand as the category's key player.

This past year has seen a series of milestones for Electronic Newsstand, including the growth of its "Newsstand Network" affiliate network to more than 350 sites.

Magazine publishers interested in offering their magazines online at BarnesandNoble.com and Electronic Newsstand can contact Dave Shuman, Electronic Newsstand, (202) 466-8688, for more information.

About The Electronic Newsstand, Inc.

The Electronic Newsstand, Inc. is an online media company dedicated to selling discount magazine subscriptions directly to users. The company owns and operates Electronic Newsstand (http://www.enews.com), which features the largest selection of magazine resources on the Web. Electronic Newsstand provides users the guaranteed lowest subscription offers on the Internet in a content-rich environment.

About BarnesandNoble.com

BarnesandNoble.com is a leading online retailer of books and is the exclusive bookseller on America Online, (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) securing AOL's 11 million subscribers as potential customers. BarnesandNoble.com also has exclusive partnerships with more than 2,000 Web sites through its Affiliate Network, including CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 Interactive, Disney, Lycos, and ZDNet. BarnesandNoble.com continues to bring bookselling innovation to the Internet. It was the first online bookseller to offer deep discounts and the first to carry an extensive inventory on its shelves. Currently the company stocks more than 400,000 titles in its state-of-the art distribution center, which is the largest standing inventory of any bookseller online.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. is the world's largest bookseller. It is the leading operator of book superstores This is a list of superstores by country. Multi-national
  • Auchan
  • Barnes & Noble (Books, Music, Videos, Magazines)
  • Best Buy (Music, Videos, Electronics, Computer Software, Appliances)
  • Borders (Books, Music, Videos)
  • Carrefour
  • Cora
 in America, with 484 stores nationwide, in 48 states. It also operates 555 bookstores in shopping malls, in 46 states. The company also publishes books under its own imprint im·print  
tr.v. im·print·ed, im·print·ing, im·prints
1. To produce (a mark or pattern) on a surface by pressure.

2. To produce a mark on (a surface) by pressure.

3.
 for exclusive sale through its retail stores and nationwide mail order catalogs. General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's investor relations Investor relations

The process by which the corporation communicates with its investors.
 Web site: http://www.shareholder.com/bks/.

CONTACT: Michael Kaminer PR, 212/627-8098

Michael Kaminer

(for The Electronic Newsstand, Inc.)

or

Cunningham Communication, Inc., 617/494-8202

Elisa Klosterman, (eklosterman@ccipr.com)

(for BarnesandNoble.com)
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Mar 10, 1998
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