BarnesandNoble.com, Lycos Establish Unrivaled Electronic Commerce Partnership.FRAMINGHAM, Mass.--(BUSINESS WIRE)--Aug. 20, 1997-- Lucrative E-Commerce Collaboration to Boost BarnesandNoble.com's Distribution and Provide Lycos With Fees and Ongoing Share of Each Transaction BarnesandNoble.com and Lycos, Inc. today announced the framework for a three-year partnership expanding both companies' surge into the electronic commerce market. This strategic alliance makes Lycos a flagship online partner for BarnesandNoble.com and demonstrates the online bookseller's strength in the competitive online book sales marketplace. Under the terms of the agreement, the two companies will integrate content and technology extensively throughout their respective Web sites to promote the worldwide distribution of books online. Lycos, bringing BarnesandNoble.com visibility among millions of users worldwide, will feature fast and intuitive access to BarnesandNoble.com's comprehensive online ordering capabilities, receiving a percentage of the transaction in the process. "This partnership unites two dynamic brands -- the cutting-edge Web navigation center and the leading seller of books and information worldwide -- and demonstrates the promise and power of electronic commerce on the Web," said Robert J. Davis, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Lycos, Inc. "This is a giant step forward in Lycos' ongoing initiative to grow our e-commerce business. We are confident that together we will capture an ever-increasing share of the multi-million dollar consumer online book business." "The guaranteed customer reach that we can achieve with Lycos is just one component of the breadth of the BarnesandNoble.com/Lycos partnership," said Steve Riggio, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Barnes & Noble, Inc. "The alliance of two strong consumer brands -- booksellers and Internet navigators -- represents a new strategic partnership which goes beyond banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. and search integration." Branding and Unrivaled Content Integration BarnesandNoble.com will be the exclusive book seller on Lycos. Internet users searching for information online with Lycos will now have the opportunity to find books that match their interests as well, by searching the breadth of the BarnesandNoble.com offerings in addition to Lycos' vast array of free information-finding tools. Lycos is one of the Internet's most prominent brands and most-visited sites. With an estimated 20 million users worldwide, 650 brands advertising on the site, and worldwide recognition as the premier navigation center, Lycos has consistently been an innovator among Internet companies, and continues to prove the value of the Internet as a medium and a business. BarnesandNoble.com was launched in 1997 as an online subsidiary of Barnes & Noble, Inc. (NYSE NYSE See: New York Stock Exchange :BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ). The company's mission is to become the premier bookseller online. The company has been the exclusive book provider to America Online's Marketplace (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: Barnes and Noble) section since March 1997. Additionally, BarnesandNoble.com has developed an e-commerce Web site, which was launched in May 1997. BarnesandNoble.com offers every title in print and delivers deep discounts on all its titles in stock: 30 percent off all hardcovers and 20 percent off all paperbacks. Barnes & Noble, Inc. is the world's largest bookseller. It is the leading operator of book superstores in America, with 454 superstores nationwide, in 48 states. It also operates 559 bookstores in shopping malls, in 46 states. The company also publishes books under its own imprint for exclusive sale through its retail stores and nationwide mail order catalogs. General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's investor relations Investor relations The process by which the corporation communicates with its investors. Web site: http:www.shareholder.com/bks/. Lycos, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ) is a rapidly expanding, global Internet navigation center, dedicated to helping the increasing number of online users locate, retrieve and manage relevant information on the Internet and World Wide Web. Lycos' free navigational-assistance services -- located on the Web at http://www.lycos.com -- afford users with personalized, ease-of-life information tools, such as TOP 5%, a Directory of Web site reviews voted #1 by Internet World Magazine, StockFind and GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) Yellow Pages. In addition to offering its world-renowned Lycos search and spidering technology covering more than 100 million URLs, Lycos offers 18 Lycos WebGuides -- Internet activity centers housed within the Lycos service providing a broad range of key information resources. Headquartered in Framingham, Mass., Lycos maintains U.S. offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Pittsburgh and San Francisco, and international offices in Germany, Italy and France. CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group Information Services See Information Systems. , Inc. (NASDAQ:CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) ) is a majority shareholder in Lycos, Inc. through its strategic investment and development business unit, CMG@Ventures. CMGI is a leading provider of direct-marketing services investing in and integrating advanced Internet, interactive media and database management technologies. -0- (c) 1997 Lycos, Inc. All rights reserved. Lycos(R) is a registered trademark of Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). . All other product or service marks mentioned herein are those of respective owners. CONTACT: Lycos, Inc. Sarah Garnsey 508-424-0453 sgarnsey@lycos.com or Ruder Finn (for Lycos) Tony Telloni 212-593-6394 tellonia@ruderfinn.com or Cunningham Communication, Inc. (for BarnesandNoble.com) Elisa Klosterman/Cora Lee 617-494-8202 eklosterman@ccipr.com clee@ccipr.com |
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