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Barnes & Noble to Mine iUniverse Star Program for New Writers.


Business Editors

LINCOLN, Neb.--(BUSINESS WIRE)--April 16, 2003

Publisher iUniverse today announced that Barnes & Noble Inc. (NYSE NYSE

See: New York Stock Exchange
:BKS BKS Barracks
BKS Best Kept Secret (gaming)
BKS Bildung, Kultur Und Sport (German)
BKS Brookside (city)
BKS Bergen Kirurgiske Sykehus (Bergen, Norway) 
), the nation's largest bookseller, has endorsed the iUniverse Star Program as a means for discovering -- and bringing to market -- promising authors.

Barnes & Noble will review books that have achieved success within the Star Program. Books that best match the needs of Barnes & Noble's customers will be inventoried and sold in Barnes & Noble stores.

iUniverse developed the Star Program to invest in books published by iUniverse that demonstrate strong initial sales. iUniverse covers (or shares in) the costs of many of the program's benefits, which can include securing book reviews, direct marketing initiatives, book packaging, and co-op advertising. The company also recently introduced an Editorial Review program to help authors improve their books' quality and marketability.

"iUniverse has a thorough screening process to identify promising new writers, and then invests real dollars in promoting their books," says Barnes and Noble Chief Executive Officer Steve Riggio. "Their editorial review process greatly enhances the quality of the books they publish. We see the Star Program as a great opportunity to discover new authors and bring them to market."

"Barnes & Noble is committed to discovering new talent, and we're excited that they have chosen to work with us to give new authors such tremendous visibility," says iUniverse's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Kimra Hawley. "The Star Program is designed to help talented and driven authors succeed in a business that's very tough to break into. By working with industry leading organizations such as Barnes & Noble, we can really begin to break down the barriers new authors face."

Michael Crider, author of Dada: A Guy's Guide to Surviving Pregnancy, Childbirth childbirth: see birth.
Childbirth
Childlessness (See BARRENNESS.)

Artemis

(Rom. Diana) goddess of childbirth. [Gk. Myth.
, and the First Year of Fatherhood, was recently selected to participate in the Star Program. He says the program is a great opportunity for authors who are motivated mo·ti·vate  
tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates
To provide with an incentive; move to action; impel.



mo
 to succeed.

"With the Star Program, iUniverse has the tools, methodology and relationships in place to help serious authors move to the next level," says Crider.

For more information about iUniverse, visit www.iuniverse.com.

About iUniverse, Inc.

iUniverse helps individuals publish, market, and sell fiction and non-fiction books. The company is one of the largest publishers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and publishes more than 5,000 new titles per year. iUniverse partners with industry leading author organizations, including the Authors Guild, ASJA ASJA American Society of Journalists and Authors
ASJA Association for Student Judicial Affairs
ASJA Association of Student Judicial Affairs
ASJA American Society of Journal Authors, Inc.
, and the Mystery Writers of America, to bring innovative publishing programs to their members. The company's major investors include Warburg Pincus Warburg Pincus is a private equity firm with offices in the United States, Europe and Asia. It has been a leading private equity investor since 1971. The firm currently has approximately $14 billion under management, and invests in a range of industries including information and  and Barnes & Noble.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is the world's largest bookseller, operating 628 Barnes & Noble bookstores in 49 states. It also operates 258 B. Dalton Dalton, city (1990 pop. 21,761), seat of Whitfield co., extreme NW Ga., in the Appalachian valley; inc. 1847. It is a highly industrialized city in a farm area.  Bookseller stores, primarily in regional shopping malls. The company offers titles from more than 50,000 publisher imprints, including thousands of small, independent publishers and university presses. It conducts its e-commerce business through Barnes & Noble.com (http://www.bn.com) in which it owns a 37 percent interest.

Barnes & Noble also has approximately a 60 percent interest in GameStop (NYSE:GME GME

granulomatous meningoencephalitis.

GME Graduate medical education, see there
), the nation's largest video-game and entertainment-software specialty retailer with 1,231 stores.

General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com/financials.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 16, 2003
Words:543
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