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Barnes & Noble.com and NetMorf to Co-Present at Summit on Wireless Computing.


Business/Technology Editors

ORLANDO--(BUSINESS WIRE)--Sept. 14, 2000

Industry Leaders Discuss Successful Strategies to Unlock New

Channels for Mobile Business and Wireless Communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 

Today at the Summit on Wireless Computing, Co-founder and Chief Technology Officer of NetMorf, Shyam Kamadolli and a representative from Barnes & Noble.com will discuss practical ways to create an effective new channel via mobile business (m-business). The session, titled "Designing for Maximum Mobility," will be held on Thursday, September 14, at 10:30 a.m. EDT EDT
abbr.
Eastern Daylight Time


EDT Eastern Daylight Time

EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York

EDT 
, at the Hyatt Regency Orlando Airport Hotel.

Barnes & Noble.com (Nasdaq: BNBN) is one of the world's largest Web sites and the fourth largest e-commerce site, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Media Metrix. The e-tailer recently announced that it has standardized standardized

pertaining to data that have been submitted to standardization procedures.


standardized morbidity rate
see morbidity rate.

standardized mortality rate
see mortality rate.
 on NetMorf's SiteMorfer(TM) m-business platform for all wireless commerce. SiteMorfer is the m-business platform of choice for building highly robust and scalable B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
, B2E B2E Business to Employee
B2E Business to Enterprise
 and B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B.  wireless applications that leverage m-logic(TM) (mobile logic) to create a new mobile channel for interacting with customers, partners and employees.

At the wireless summit, both Barnes & Noble.com and NetMorf will discuss how enterprise organizations can create an m-business strategy that leverages the value proposition of mobile commerce as a standard business practice for information exchange and communication, as well as for revenue generation. The speakers will also discuss how to leverage the unique and identifiable characteristics of the mobile user to design and create "killer" applications for m-business, to ensure a positive user experience and repeat usage.

For more information about Barnes & Noble.com, please visit: http://www.bn.com.

For more information about NetMorf, please visit: http://www.netmorf.com.

NetMorf, SiteMorfer and m-logic are trademarks of NetMorf, Inc. All other company or product names mentioned may be trademarks or registered trademarks of their respective companies.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 14, 2000
Words:295
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