Barnes & Noble.com Launches Enhanced Mobile Commerce Initiative.Business/Internet & Technology Editors NEW YORK--(BUSINESS WIRE)--May 2, 2000 -- B&N.Com On the Go Program Enters Next Phase With Mobile Phone Application -- -- Online Bookseller In Agreements with Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , Ericsson OmniSky, and Phone.com WorkSpot, Inc. -- Barnes & Noble.com (Nasdaq:BNBN) (www.bn.com) announced today the launch of an enhanced mobile commerce initiative that will see the expansion of the company's B&N.com On the Go program to give customers the ability to shop at the online bookseller on a variety of platforms, including mobile phones and handheld computers A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop. . As part of the expansion, Barnes & Noble.com has entered into strategic agreements with a number of leading wireless providers, including Sprint PCS, Verizon Wireless and OmniSky. The web clipping (1) Extracting a smaller amount of text and graphic elements from a Web page in order to display effectively on a handheld Web appliance. Web clipping often uses a predefined form, or template, into which the extracted data are placed. application, used on a Palm VII The Palm VII product family consisted of two products, the Palm VII and the Palm VIIx Palm Pilots. These were produced by Palm, Inc., before it was split into PalmOne and PalmSource. They had antennas for wireless data communication on the Mobitex network under the now defunct Palm. (TM) handheld with the Palm.Net(TM) service, the core of the B&N.com On the Go program since its launch last December, has also been enhanced, by WorkSpot, Inc., with features such as a graphical interface See GUI. and account creation. B&N.com On the Go enables users to shop and search for books, music and software, locate and contact the closest Barnes & Noble stores and send e-cards. Through the expanded B&N.com On the Go program, customers can now access Barnes & Noble.com through a variety of mobile phone carriers and devices in addition to the Palm VII handheld, such as Sprint PCS and OmniSky's wireless service for the Palm V handheld. Later in the second quarter of 2000, customers will also gain access to Barnes & Noble.com through a menu selection on Verizon Wireless' mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. service. B&N.com On the Go is free of charge to customers and can be accessed from Sprint PCS Wireless Web and Verizon Wirelesss Internet-ready mobile phones through the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : mobile.bn.com. In addition, users of the Sprint PCS Wireless Web can access B&N.com On the Go directly through the browser menus; users of Verizon Wireless' Web Access can do so next month. Currently Palm VII handheld users can download the application by visiting www.bn.com/onthego. OmniSky's service for the Palm V handheld will insert On the Go automatically during the installation process. "Barnes & Noble is the first multi-channel retail brand to provide customers with the wireless technology to find any book, CD or software title anywhere, any time, on our Web site and in Barnes & Noble stores," said Carl Rosendorf, senior vice president of Barnes & Noble.com. "We see enormous potential for the wireless market, as industry analysts project that the number of Net-enabled wireless devices will surpass the number of PCs connected to the Internet by the year 2003." Barnes & Noble.com is the first company to enable the sending of e-cards wirelessly. In addition, the company is the first to offer customers wireless access to a broad selection of bargain and rare books. B&N.com On the Go features: - Books, Music and Software - Search, browse and buy from Barnes & Noble.com's selection of millions of book, music and software titles. Synopses, reviews and Top 10 lists are also available. - Store Locations - Find information about the nearest Barnes & Noble store, then connect to it with the push of a button. - eCards -- Select and send eCards to anyone with an e-mail address. - Order Status - Check the status of recent orders made through Barnes & Noble.com. - Account Management -- Create a new account. Send a gift to an address other than the account holder's. Contact Customer Service. As part of the B&N.com On the Go initiative, Barnes & Noble.com also has relationships with Ericsson for mobile applications development, WorkSpot, Inc., for Palm VII handheld development, and Phone.com, for mobile phone application development. Barnes & Noble.com is a member of the Wireless Application Protocol (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ) Forum and the WAP Forum's E-commerce Expert Committee. About Barnes & Noble.com Since launching its online business in May 1997, Barnes & Noble.com (Nasdaq: BNBN) has become one of the world's largest Web sites and the sixth largest e-commerce site, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrix. Focused largely on the sale of books, music, software, magazines, prints, posters and related products, the company has capitalized on the recognized brand value of the Barnes & Noble name to become the second largest, and one of the fastest growing, online distributors of books. Customers can choose from millions of new and out-of-print titles and enjoy a variety of related content such as author chats, book synopses and reader reviews. The site also offers thousands of bargain books discounted up to 91 percent, the most popular software and magazine titles, as well as gift items for every occasion. The company recently launched its Prints & Posters Gallery, a unique collection of images that can be produced on demand on museum-quality canvas or high-quality paper, and its eCards service, an exclusive selection of greeting card images that can be personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and enhanced with animation and music. With access to Barnes & Noble's more than 750,000 in-stock titles, Barnes & Noble.com has the largest standing inventory of any online bookseller ready for immediate delivery. The URL http://www.bn.com makes the site easy to find. The Barnes & Noble.com affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. has more than 360,000 members and the company maintains strategic alliances with major Web portals See portal. and content sites, such as AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Lycos and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). . The company is also a leader in business-to-business e-commerce with its unique Business Solutions program. Palm OS is a registered trademark and Palm, Palm VII, and Palm.Net are trademarks of Palm, Inc. or its subsidiaries. |
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