Barnes & Noble to Open New Store at 5301 Beltline Road Dallas, Texas.

New Bookstore Debuts on October 20

NEW YORK -- Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, will open a new bookstore on October 20 in the Prestonwood Town Center at 5301 Beltline Road, Dallas, Texas. Concurrently, the existing store at 14999 Preston Road will close. The new store will stock close to 200,000 book, music, DVD and magazine titles and include a cafe serving Starbucks coffee. The new Prestonwood Center Barnes & Noble will be open from 9 a.m. to 11 p.m. Monday through Saturday, and 10 a.m. to 9 p.m. on Sunday, and employ approximately 45 people from the community.

The public is invited to a Preview Night Party at the new Prestonwood Center Barnes & Noble on Thursday, October 19, from 6 to 9 p.m. A portion of the Preview Night sales will benefit the Carrollton-Farmers Branch Independent School District Educational Foundation. A ribbon-cutting ceremony will be held at 6 p.m. with a representative from the foundation. Mascots and cheerleaders from the four district high schools will be on hand. Peter Rabbit will host Storytime at 6:30 p.m.

Barnes & Noble's bookselling innovations have established it as America's top retail brand for quality. For the fifth year in a row, the EquiTrend[R] Brand Study by Harris Interactive[R] named Barnes & Noble number-one in quality among the country's retail brands. The new store will feature:

* The Barnes & Noble Membership Program. Designed for Barnes & Noble's best customers, this program gives Members an additional 10 percent off virtually every item in Barnes & Noble stores and online at Barnes & Noble.com. The annual fee is $25.

* Rapid special-order service. Can't find it on the shelf? Barnes & Noble's massive warehouse inventory is available in real-time, enabling its booksellers to order and confirm the availability of over one million titles at the click of a button.

* Large-scale children's departments. Bigger than most typical bookstores and stocking over 15,000 titles in an easy-to-browse environment, "Barnes & Noble Jr." departments are designed to appeal to children, parents, teachers and librarians. Children's story hours will be held twice a week.

* Advanced technology music-listening system. The store's music department will feature RedDotNet, the most advanced listening technology. RedDotNet enables customers to listen to any CD in the store, sampling up to 200,000 music titles by simply passing it under a scanner. Connected to the company's online electronic music catalog, the store's listening stations make "browsing with your ears" a reality.

* Giant Newsstand. The store's newsstand stocks over 2,000 titles, including hundreds of hard-to-find specialty magazines.

* Wi-Fi Service. AT&T Wi-Fi(SM) service allows customers to use their laptop computers and personal digital assistants anywhere in the store or cafe to communicate online, surf the Internet and connect to corporate networks at speeds 50 to 100 times as fast as a dial-up connection. A single two-hour session costs $3.95, and an annual membership with unlimited access to Barnes & Noble and more than 10,700 AT&T Wi-Fi hot spots is available for $19.95 per month (with a one year commitment).

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 799 bookstores in 50 states. For the fifth year in a row, the company is the nation's top retail brand for quality, according to the EquiTrend[R] Brand Study by Harris Interactive[R]. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites and the number one online bookseller for quality among e-commerce companies, according to the latest EquiTrend survey.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com.