Barnes & Noble and Court TV(R) Partner on the Network's New Original Series America's Crime Writers: Murder They Wrote(SM); On Air, Online and In-Store Promotions.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Barnes & Noble, Inc. (NYSE NYSE See: New York Stock Exchange : BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ), the world's largest bookseller, and Court TV announced that they have formed a partnership to promote the network's new primetime series, America's Crime Writers: Murder They Wrote. The new series premieres on Court TV in the fourth quarter of 2006, featuring bestselling authors James Ellroy James Ellroy (born Lee Earle Ellroy on March 4, 1948 in Los Angeles, California) is an American writer. He is one of the world's best-selling crime writers and essayists with a unique "telegraphic" writing style, which omits words other writers would consider , Faye Kellerman, Jonathan Kellerman Jonathan Kellerman (born August 9, 1949) is an American clinical psychologist and prolific writer. His writings on psychology (and specifically psychopathology) include Savage Spawn: Reflections on Violent Children. , Lisa Scottoline Lisa Scottoline (born July 1, 1955) is a popular American author of legal thrillers. Her novels have been translated into 25 languages. Scottoline was born in Philadelphia, Pennsylvania, and graduated magna cum laude from the University of Pennsylvania, earning a degree in and Michael Connolly Michael Connolly (1922-2002) was an Irish soccer player during the 1940s. Connolly played for Bohemians during the 1948/49 and 1949/50 seasons. He was a defensive midfielder who made his final appearance for Bohs on May 3 1950 against Cork Athletic. . Murder They Wrote will bring to life some of the most compelling true crime stories by the authors that know them best. Court TV will implement programming, online, on-air graphics and off-channel marketing elements to promote Barnes & Noble in association with the series. The network will air promotional spots and create custom on-air graphics, which will direct viewers to Barnes & Noble and Barnes & Noble.com (www.bn.com) to learn more about the authors and their books, and to purchase them. Court TV will have a presence in over 575 Barnes & Noble stores nationwide. Barnes & Noble will promote the series and authors' books in its stores with custom end caps. Barnes & Noble.com will feature Murder They Wrote on its home page, in subscriber newsletters and e-mails to specific genre buyers, and put package inserts about the series in outgoing packages. "Court TV is THE destination for mystery and investigative programming, and we are very pleased to be co-promoting this initiative with them, " said Len Gilbert, vice president of marketing for Barnes & Noble, Inc. "The series extends the brands of these already high-profile authors, and we look forward to creating a successful marketing campaign promoting both the authors and the Court TV series." "This is a natural partnership for Court TV and Barnes & Noble to tap into each other's strengths - storytelling and selling books," said Mary Corigliano, senior vice president of marketing at Court TV. "By leveraging each other's assets and combining in-store, on-air and online elements, we're really leaving no stone unturned and reaching a very broad audience on many different levels." In America's Crime Writers: Murder They Wrote, Court TV has recruited the masters of the American crime novel to present absorbing new takes on incredible true-life mysteries. In each hour-long episode, Court TV teams with one of the nation's best novelists to delve into a case that has fascinated or touched them in some way. Through documentary footage, first-person accounts and the author's own insights, each episode sheds new light on a particularly intriguing crime. Season one includes authors James Ellroy, Faye Kellerman, Jonathan Kellerman, Michael Connelly
Michael Connelly (born July 21, 1956, Philadelphia, Pennsylvania) is an American author of detective novels, notably those featuring LAPD Detective Hieronymus "Harry" Bosch, named after the Dutch painter of and Lisa Scottoline. About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 799 bookstores in 50 states. For the fourth year in a row, the company is the nation's top retail brand for quality, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the EquiTrend(R) Brand Study by Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. (R). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites and the number one online bookseller for quality among e-commerce companies, according to the latest EquiTrend survey. General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com. About Court TV Court TV(R) provides a window on the American system of justice through distinctive programming that both informs and entertains. Court TV Networks(SM) is comprised of Court TV News(SM), which provides live trial coverage in daytime; Court TV: Seriously Entertaining(SM) in primetime, featuring investigative drama, expert reality and compelling non-fiction series; and Court TV Extra(SM), a subscription Web-based service offering viewers an interactive opportunity to watch multiple live trials on the Internet while accessing the tremendous resources of Court TV Online. Court TV is 50% owned by Time Warner, and 50% owned by Liberty Media Corp, and is seen in 85 million homes. (www.courttv.com or AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: Court TV). |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion