Barnes & Noble Signs Lease for Lacrosse, Wisconsin, Store; Store Will Open in September 2006.

NEW YORK -- Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, announced it has signed a lease agreement to open a new Barnes & Noble bookstore in LaCrosse, WI. The store, expected to open in September 2006, will be located in the Valley View Mall at 2800 State Road. When the new store opens, the Barnes & Noble store located at 4415 State Highway 16 will close. The new store will stock close to 200,000 book, music, DVD and magazine titles and include a cafe serving Starbucks coffee.

Barnes & Noble's bookselling innovations have established it as America's top retail brand for quality. For the third year in a row, the EquiTrend(R) Brand Study by Harris Interactive(R) named Barnes & Noble number-one in quality among the country's retail brands. The new store will feature:

--The Barnes & Noble Membership Program. Designed for Barnes & Noble's best customers, this program gives Members an additional 10 percent off virtually every item in Barnes & Noble stores and online at Barnes & Noble.com. The annual fee is $25.

--Rapid special-order service. Can't find it on the shelf? Barnes & Noble's massive warehouse inventory is available in real-time, enabling its booksellers to order and confirm the availability of over one million titles at the click of a button.

--Large-scale children's departments. Bigger than most typical bookstores and stocking over 15,000 titles in an easy-to-browse environment, "Barnes & Noble Jr." departments are designed to appeal to children, parents, teachers and librarians. Children's story hours will be held three times a week.

--Advanced technology music-listening system. The store's music department will feature RedDotNet, the most advanced listening technology. RedDotNet enables customers to listen to any CD in the store, sampling up to 200,000 music titles by simply passing it under a scanner. Connected to the company's online electronic music catalog, the store's listening stations make "browsing with your ears" a reality.

--Giant Newsstand. The store's newsstand stocks over 2,000 titles, including hundreds of hard-to-find specialty magazines, out of town and even foreign newspapers.

--Wi-Fi Service. SBC FreedomLink Wi-Fi service allows customers to use their laptop computers and personal digital assistants anywhere in the store or cafe to communicate online, surf the Internet and connect to corporate networks at speeds 50 to 100 times as fast as a dial-up connection. A single two-hour session costs $3.95, and an annual membership with unlimited access to Barnes & Noble and more than 6,000 SBC Wi-Fi hot spots is available for $19.95 per month.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 820 bookstores in 50 states. For the third year in a row, the company is the nation's top retail brand for quality, according to the EquiTrend(R) Brand Study by Harris Interactive(R). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites and the number-one brand among e-commerce companies, according to the latest EquiTrend survey. In addition to its retail operations, Barnes & Noble is one of the largest book publishers in the world. Its subsidiary, Sterling Publishing, publishes over 1,100 new titles a year and has an active list of over 5,000 titles.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com.