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Barnes & Noble Set to Shatter All Sales Records with Harry Potter and the Order of the Phoenix.


Business Editors

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY--(BUSINESS WIRE)--June 20, 2003

Hundreds of Thousands of Pre-Orders

Most Barnes & Noble Stores to Stay Open

Past Midnight Tonight

Barnes & Noble, Inc. (NYSE NYSE

See: New York Stock Exchange
: BKS BKS Barracks
BKS Best Kept Secret (gaming)
BKS Bildung, Kultur Und Sport (German)
BKS Brookside (city)
BKS Bergen Kirurgiske Sykehus (Bergen, Norway) 
), the world's largest bookseller, and Barnes & Noble.com (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BNBN) (www.bn.com) expect Harry Potter and the Order of the Phoenix to break all previous records for first day and first week sales for any book. Barnes & Noble has already received hundreds of thousand of pre-orders and predicts the latest work from J. K. Rowling Joanne "Jo" Murray née Rowling OBE (born 31 July 1965),[2] who writes under the pen name J. K. Rowling,[3] is an English writer and author of the Harry Potter fantasy series.  will sell more than one million copies by the end of its first week on sale.

Many Barnes & Noble stores nationwide are being transformed into the magical world of Harry Potter, staying open past midnight to accommodate fans and planning special "Midnight Magic" parties complete with costumes and wizardry wiz·ard·ry  
n. pl. wiz·ard·ries
1. The art, skill, or practice of a wizard; sorcery.

2.
a. A power or effect that appears magical by its capacity to transform:
 of all kinds. Tens of thousands of children and adults are expected to be on hand as the clock strikes midnight to ensure that they get their copies of Harry Potter and the Order of the Phoenix as soon as possible.

Consumers who place their order at Barnes & Noble.com by 11:00 a.m. ET today will receive their book on Saturday.

"The level of excitement for this book surpasses any other single bookselling event in the history of Barnes & Noble," said Steve Riggio, chief executive officer of Barnes & Noble, Inc. "J. K. Rowling proves that reading can still be magical for millions of people of all ages, especially young children. I believe the lasting effects of the Harry Potter books will be a growing interest in reading for this and future generations."

The Barnes & Noble's Harry Potter and the Order Of the Phoenix Sweepstakes has already received more than 200,000 entries. Customers can pick up a special decoder card at any Barnes & Noble store and log on to Barnes & Noble's special sweepstakes Web site, www.harrypottersweeps.com, to win hundreds of prizes. The grand prize is an all-expenses-paid trip for four to Harry Potter's England. No purchase is necessary. Four decoder cards make up the collector set, and the sweepstakes winner will be announced in August.

A special edition of Barnes & Noble's popular gift card features artwork from the latest Harry Potter book cover. Gift cards are available in any denomination from $5 on up and are redeemable at any Barnes & Noble store and online at Barnes & Noble.com.

A sampling of weekend festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
 around the country include:

-- The "Midnight Magic" party at the Barnes & Noble in the Mall of

America in Minneapolis, Minnesota “Minneapolis” redirects here. For other uses, see Minneapolis (disambiguation).
Minneapolis (pronounced IPA: /ˌmɪniˈæpəlɪs/) is the largest city in the U.S.
, will feature crafts (making

Golden Snitches, wands and capes), face painting, and trivia,

costume and jellybean jel·ly·bean  
n.
A small ovoid candy with a hardened sugar coating over a chewy center.
 contests.

-- The Sacramento, California “Sacramento” redirects here. For other uses, see Sacramento (disambiguation).
Sacramento is the capital of the State of California and the county seat of Sacramento County.
, Barnes & Noble Friday night party

will include Quidditch games and potion po·tion
n.
A liquid medicinal dose or drink.



potion

a large dose of liquid medicine.
 demonstrations. Those who

attend can have their photos taken with Hagrid and Harry. There

will also be a reading of the final chapters of the previous

Rowling book, Harry Potter and the Goblet of Fire.

-- The cauldron will bubble at the party at the Lincoln Center Lincoln Center

New York’s modern theater complex. [Am. Hist.: NCE, 1586]

See : Theater
 

Barnes & Noble in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Hagrid has promised to attend,

and the store will have events all night long, including a reading

by Molly Ringwald, a wizard magic show, a Sheeza Witch magic show,

photos, and a raffle. On Saturday afternoon, June 21, Jim Dale,

the actor who has recorded the audiotapes for this and the other

Potter books, will read from Harry Potter and the Order of the

Phoenix.

-- A reading from the new book, Harry Potter and the Order of the

Phoenix will begin at 12:01 on Saturday morning, June 21, at a

Barnes & Noble in Atlanta, Georgia.

-- A 13-year-old magician, Kyle Scheel will put on a magic show at

Barnes & Noble stores in Kansas City.

Information on "Midnight Magic" parties and other special Harry Potter events at your nearest Barnes & Noble store can be found on the store locator link on www.bn.com and on Barnes & Noble's corporate site, www.barnesandnobleinc.com.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is the world's largest bookseller, operating 630 Barnes & Noble bookstores in 49 states. It also operates 245 B. Dalton Bookseller stores, primarily in regional shopping malls. The company offers titles from more than 50,000 publisher imprints, including thousands of small, independent publishers and university presses. It conducts its e-commerce business through Barnes & Noble.com (NASDAQ: BNBN) (http://www.bn.com) in which it owns an approximate 38 percent interest.

Barnes & Noble also has approximately a 60 percent interest in GameStop (NYSE: GME GME

granulomatous meningoencephalitis.

GME Graduate medical education, see there
), the nation's largest video-game and entertainment-software specialty retailer with 1,309 stores.

General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com/financials.

About Barnes & Noble.com

Barnes & Noble.com is a leading Internet-based retailer of books, music, DVD/video and online courses. Since opening its online store (www.bn.com) in March 1997, Barnes & Noble.com has attracted more than 14.4 million customers in 230 countries. Barnes & Noble.com's bookstore includes the largest in-stock selection of in-print book titles with access to approximately one million titles for immediate delivery, supplemented by more than 30 million listings from its nationwide network of out-of-print, rare and used book dealers. Barnes & Noble.com offers its customers fast delivery, easy and secure ordering, and rich editorial content.
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Publication:Business Wire
Date:Jun 20, 2003
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