Barnes & Noble Ranked the Nation's Top Bookseller Brand for the Fifth Consecutive Year and the Number One Bookseller in Quality According to the 2008 EquiTrend(R) Brand Study by Harris Interactive.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Barnes & Noble, Inc. (NYSE NYSE See: New York Stock Exchange : BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ), the world's largest bookseller, today announced that, for the fifth year in a row, the company is the nation's top bookselling brand. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 2008 EquiTrend([R]) Brand Study conducted by Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. ([R]), Barnes & Noble is the number-one bookstore in overall brand equity, which is determined by a combination of the brand's performance on familiarity, quality, and purchase intent. Barnes & Noble is also number-one in overall quality among the nation's bookstores measured. The study is based on individual responses from more than 20,000 U.S. consumers who were interviewed for this highly respected annual survey. "The Barnes & Noble brand signifies the top bookselling experience to customers," said Steve Riggio, chief executive officer of Barnes & Noble, Inc. "People expect and receive premier quality and service from browsing and shopping Barnes & Noble stores, relaxing in our cafes, and attending our many community literary events." About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 800 bookstores in 50 states. The company is the nation's top bookseller in quality, and for the fifth year in a row, the top bookseller brand, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent, according to the EquiTrend([R]) Brand Study by Harris Interactive([R]). Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites. General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com. Methodology Harris Interactive conducted this online survey among 20,289 U.S. consumers ages 15 and over between March 27 and April 16, 2008. The survey took an average of 30 minutes to complete. The sample was from the Harris Interactive online panel of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , a multimillion-member database consisting of cooperative respondents who have double-opted in to be randomly invited by Harris Interactive to take part in online surveys. The total number of brands rated was 1,170. Each respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. was asked to rate a total of 60 brands, which were randomly selected. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over on the basis of age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. About Harris Interactive Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal Two or more modes of operation. The term is used to refer to a myriad of functions and conditions in which two or more different methods, processes or forms of delivery are used. On the Web, it refers to asking for something one way and receiving the answer another; for example requesting research that is powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. , European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com. |
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