Barnes & Noble Opens Jackson, Mississippi Store Changing America's Concept of the Neighborhood Bookstore.

NEW YORK--(BUSINESS WIRE)--April 7, 1997--

Store to Open on April 16 at 1057 E. County Line Road

Barnes & Noble Inc., the nation's largest bookseller, introduces an exciting new world to Jackson book buyers with the opening of its new store at 1057 E. County Line Road, on April 16, 1997.

Transforming America's concept of the neighborhood bookstore, Barnes & Noble superstores are adding a new vitality to the world of books and attracting readers in record numbers.

A portion of the Jackson store's Friends & Family Night sales will benefit First Book, a national non-profit organization dedicated to distributing books to people who, for economic and other reasons, have little or no access to books. In partnership with the local First Book chapter, Barnes & Noble will host a book party at a later date where children from Mississippi Reads will visit the store to choose a book of their very own.

Barnes & Noble's authoritative selection of more than 175,000 titles offers customers an extensive choice on every imaginable subject. Whether a customer is interested in looking at the classics or cooking, archeology or business, current fiction or world history, they'll find a larger selection than they've ever seen before. The 25,000 square foot store combines this unparalleled selection with experienced booksellers and innovations in ambiance and service, creating a place where customers will feel comfortable spending their leisure time.

The store's staff of approximately 45 knowledgeable book lovers from the Jackson community, will ensure that the store's title selection reflects the community's tastes and interests. The scope of the store's overall selection includes works from more than 10,000 publishers, including small independent publishers and university presses. The Jackson store will feature a tremendous selection of regional titles as well as an extensive selection of cookbooks in its cookbook armoire. In addition, customers will be introduced to the works of first time novelists through Barnes & Noble's Discover Great New Writers program. This dedicated section represents the company's commitment to supporting the works of newly published novelists, showcasing more than 100 titles each year.

"Bookselling is a local business," said Steve Riggio, Chief Operating Officer of Barnes & Noble, Inc. "Barnes & Noble operates under the philosophy that each store is unique to its community. While some 50,000 titles are common to all of our stores, the balance is carefully crafted so that each store reflects the lifestyles and interests of its customers. Before a store opens, our buyers spend considerable time studying the community and its local publishers and authors. After the store opens, our store manager has the responsibility to further adjust the selection to meet their customers' needs."

With an ongoing schedule of events, Barnes & Noble superstores are often seen as community centers. The Jackson staff is busy at work creating a calendar of events to interest a wide range of customers. From children's story hours to Mystery Night; from book discussion groups to poetry readings; from author signings to business and financial seminars, the store will feature events to pique the interest of every member of the family. On Wednesday, April 16 and Thursday, April 17, Curious George will make an appearance at the store.

The store will also feature a Barnes & Noble cafe which will serve Starbucks coffee, cappuccino, espresso and the full-leaf teas of The Republic of Tea in a classic bistro setting. Cold drinks will also be available, as well as a variety of reasonably priced dessert items.

Barnes & Noble's expansive children's department is a wonderland highlighted by a selection of unforgettable characters of children's literature. The department features more than 15,000 titles including all Newbery and Caldecott Award winning titles, as well as time-honored classics and new arrivals. Two children's event areas, including Winnie-the-Pooh's Enchanted Forest, are dedicated to story hours, performances and special author appearances.

"We're more than a bookstore -- we're really a meeting place for the Jackson community," said Emmerson Browning, store manager for the new Jackson Barnes & Noble. "Barnes & Noble is dedicated to providing our customers with great service and the best selection in an interesting and welcoming environment. When we combine that with our calendar of free and exciting events, I'm confident that we will satisfy the needs of the community." Barnes & Noble Jackson will be open from 9:00 a.m. to 11:00 p.m. everyday.

Barnes & Noble is the originator and premier operator of book superstores in America. Its flagship store on Fifth Avenue in New York has been widely recognized as the most authoritative bookstore in the country, and perhaps, the world. Since 1965, the company has been owned and operated exclusively by booksellers. Len Riggio, later joined by his brother Steve, built the business from this location into what is now the nation's largest bookseller. The company takes pride in the experience of its long-standing management team and hundreds of booksellers who have been with the company for many years.

Barnes & Noble Inc., the nation's largest bookseller, operates 435 "super" stores and 574 B. Dalton bookstores. Barnes & Noble stores offer an authoritative selection of more than 175,000 titles from more than 10,000 publishers with an emphasis on small, independent publishers and university presses. The company publishes books under the Barnes & Noble imprint for exclusive sale through its retail stores and nationwide mail-order catalogs. Barnes & Noble is the exclusive bookseller on America Online's Marketplace and has plans to launch a World Wide Web site, operating the "world's largest bookseller online," shortly.

CONTACT: Jennifer Wolfertz, 212/633-3389