Barnes & Noble Opens Beavercreek, Ohio Store Changing America's Concept of the Neighborhood Bookstore.

NEW YORK, NY--(BUSINESS WIRE)--Oct. 10, 1997--

Store to Open on Oct. 22 at 2742 Fairfield Road

Barnes & Noble, Inc., the nation's largest bookseller, introduces an exciting new world to Beavercreek and Dayton area book buyers with the opening of its new store at 2742 Fairfield Road, on Oct. 22, 1997. Transforming America's concept of the neighborhood bookstore, Barnes & Noble superstores are adding a new vitality to the world of books and attracting readers in record numbers.

A portion of the Beavercreek store's Friends & Family Night sales will benefit First Book, a national non-profit organization dedicated to distributing books to children who, for economic and other reasons, have little or no access to books. In partnership with the local First Book chapter, Barnes & Noble will host a book party at a later date where children from The Dayton Public School's Head Start and Title 1 programs, The Miami Valley Child Development Center, and the Mecca Head Start program will visit the store to choose a book of their very own.

Barnes & Noble's authoritative selection of more than 150,000 titles offers customers an extensive choice on every imaginable subject. Whether a customer is interested in looking at the classics or cooking, archeology or business, current fiction or world history, they'll find a larger selection than they've ever seen before. The 23,000 square foot store combines this unparalleled selection with experienced booksellers and innovations in ambiance and service, creating a place where customers will feel comfortable spending their leisure time.

The store's staff of approximately 50 knowledgeable book lovers from the Beavercreek community, will ensure that the store's title selection reflects the community's tastes and interests. The scope of the store's overall selection includes works from more than 10,000 publishers, including small independent publishers and university presses. In addition, customers will be introduced to the works of first time novelists through Barnes & Noble's Discover Great New Writers program. This dedicated section represents the company's commitment to supporting the works of newly published novelists, showcasing more than 100 titles each year.

"Bookselling is a local business," said Steve Riggio, Chief Operating Officer of Barnes & Noble, Inc. "Barnes & Noble operates under the philosophy that each store is unique to its community. While some 50,000 titles are common to all of our stores, the balance is carefully crafted so that each store reflects the lifestyles and interests of its customers. Before a store opens, our buyers spend considerable time studying the community and its local publishers and authors. After the store opens, our store manager has the responsibility to further adjust the selection to meet their customers' needs."

With an ongoing events program, Barnes & Noble superstores are often seen as community centers. The Beavercreek staff is busy at work creating a schedule of events to interest a wide range of customers. From children's story hours to author signings, the store will feature events to pique the interest of every member of the family.

The store will also feature a Barnes & Noble cafe which will serve Starbucks coffee, cappuccino, espresso and the full-leaf teas of The Republic of Tea in a classic bistro setting. Cold drinks will also be available, as well as a variety of reasonably priced dessert items.

Barnes & Noble's expansive children's department is a wonderland highlighted by a selection of unforgettable characters of children's literature. The department features more than 15,000 titles including all Newbery and Caldecott Award winning titles, as well as time-honored classics and new arrivals. Two children's event areas, including Winnie-the-Pooh's Enhanced Forest, are dedicated to story hours, performances and special author appearances.

"We're more than a bookstore -- we're really a meeting place for the Beavercreek community," said Bob Osterheldt, store manager for the new Beavercreek Barnes & Noble. "Barnes & Noble is dedicated to providing our customers with great service and the best selection in an interesting and welcoming environment. When we combine that with our calendar of free and exciting events, I'm confident that we will satisfy the needs of the community." The new Beavercreek Barnes and Noble will be open from 9:00 a.m. to 11:00 p.m., Monday through Saturday and 9:00 a.m. to 9:00 p.m. on Sunday.

Barnes & Noble is the originator and premier operator of book superstores in America. Its flagship store on Fifth Avenue in New York has been widely recognized as the most authoritative bookstore in the country, and perhaps, the world. Since 1965, the company has been owned and operated exclusively by booksellers. Len Riggio, later joined by his brother Steve, built the business from this location into what is now the nation's largest bookseller. The company takes pride in the experience of its long-standing management team and hundreds of booksellers who have been with the company for many years.

Barnes & Noble, Inc., the nation's largest bookseller, operates 455 "super"stores and 556 B. Dalton bookstores. Barnes & Noble stores offer an authoritative selection of more than 175,000 titles from more than 10,000 publishers with an emphasis on small, independent publishers and university presses. The company publishes books under the Barnes & Noble imprint for exclusive sale through its retail stores and nationwide mail-order catalogs. The company recently launched its World Wide Web site, operating the "World's largest bookseller online," at BarnesandNoble.com and is the exclusive bookseller on America Online's Marketplace. -0-

General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's investor relations website: http://www.shareholder.com/bks/.

CONTACT: Barnes & Noble, Inc., New York

Jennifer Wolfertz, 212/633-3389

or

Allison Bazin, 212/633-4062