Barnes & Noble CMO Joins Silverpop Board.ATLANTA -- David Gitow, Chief Marketing Officer for Barnes & Noble, has joined the Silverpop Board of Directors. Responsible for all marketing activities for this $5 billion specialty retailer, Gitow manages marketing for both Internet and store channels, and has responsibility for both Barnes & Noble gift card business and its loyalty program. Prior to joining Barnes & Noble, Gitow served as CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). of Enews.com, and was the Founder and President of Time Inc. Home Entertainment, which encompassed 13 product lines including Time, People, Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. , Money, Fortune, Entertainment Weekly, and other top publications. "David brings a tremendous background in marketing, both online and offline. We're very honored to have someone with his experience and vision help us manage and grow our business," said Silverpop CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Bill Nussey. The privately-held software-as-a-service (SaaS) provider has enjoyed impressive growth over the last four years. From 2002 through 2006, Silverpop's revenues grew a remarkable 2,605 percent. Strong financials have also led to continuing profitability for the thriving email marketing company, which just last month announced the acquisition of demand-generation company Vtrenz. "Silverpop is in a most enviable position right now," Gitow said. "The board and management team have a clear and dynamic vision for the company's growth during the next few years. It will be exciting to be part of Silverpop as it continues to define and refine the practice of online relationship marketing." About Silverpop Silverpop serves the online relationship marketing needs of enterprise organizations by delivering the world's most comprehensive array of on-demand Web-based software solutions. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. Offering highly scalable tools supporting both high volume BtoC marketing initiatives as well as high involvement BtoB sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , Silverpop delivers a robust solution not available elsewhere in the marketplace. With offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and in the United Kingdom, Silverpop is the only company that has appeared as one of the top two enterprise-oriented email service See Internet e-mail service. providers each of the last three years in JupiterReseach's annual evaluation. Silverpop provides online relationship marketing support to industry leading companies including Fossil, The Bombay Company The Bombay Company is a furniture and home accessories retailer based in Fort Worth, Texas, United States. History It was founded in 1978 by Brad Harper in New Orleans as a mail-order company. Harper later opened two retail stores in New Orleans. , British Sky Broadcasting British Sky Broadcasting (BSkyB — formerly two companies, Sky Television and BSB) is a company that operates Sky Digital, a subscription television service in the UK and the Republic of Ireland. It produces TV content, and owns several TV channels. , Weather.com and more. Best practices and white papers are available at www.silverpop.com. |
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