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Barnes & Noble Achieves Major Digital Milestones:.


Over One Million iPhone Application Downloads

Almost Two Million Complimentary AT&T Wi-Fi Sessions

Barnes & Noble eReader One of the Most Popular Free Apps In the iTunes Books Category

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Barnes & Noble, Inc. (NYSE NYSE

See: New York Stock Exchange
: BKS BKS Barracks
BKS Best Kept Secret (gaming)
BKS Bildung, Kultur Und Sport (German)
BKS Brookside (city)
BKS Bergen Kirurgiske Sykehus (Bergen, Norway) 
), the world's largest bookseller, announced today that downloads for both the B&N Bookstore app and the B&N eReader app for the iPhone and iPod touch A flash-based iPod from Apple that was modeled after the iPhone. It is essentially a thinner iPhone without the phone capability and uses a touch screen for navigation rather than the illustrious click wheel. Like the iPhone, the only physical button displays the main menu.  have hit the one million mark. The company also said that its free B&N eReader app is one of the most popular apps in the iTunes Books category, having held the number one position throughout the summer. These iPhone applications from Barnes & Noble.com (www.bn.com), enable mobile consumers quick and easy access to a wealth of content on their iPhone and iPod touch devices. In addition, in-store customers have enjoyed almost two million AT&T Wi-Fi sessions since the complimentary service was made available in all Barnes & Noble stores across the country six weeks ago.

"Achieving these milestones so quickly after launch is a great affirmation of our strategy to provide our customers with more choices in how, when and where they can interact with America's #1 bookstore," said William J. Lynch, president of Barnes & Noble.com. "The access and convenience we're providing through these apps, combined with our complimentary Wi-Fi, have enhanced our rich in-store experience, extended that experience for on-the-go mobile consumers, and helped us deliver on our promise to give readers access to the books they love -- on any platform, in any place and at any time."

The Barnes & Noble Bookstore app for iPhone and iPod touch allows customers to:

* Discover their next great read by browsing bestsellers, B&N Recommends lists, new releases or watching video interviews with authors.

* Check the events calendar for celebrity book signings, readings, musical performances and children's Storytimes.

* Find the closest Barnes & Noble, get maps and directions.

* Use the iPhone's camera to snap a photo of a front cover on a book, CD or DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 and within seconds promptly retrieve product details, editorial reviews, and customer ratings - even find and reserve a copy in the nearest store.

The Barnes & Noble eReader app for the Barnes & Noble eBookstore - enabling convenient anytime, anywhere eBook reading on iPhone and iPod touch; BlackBerry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble.
blackberry
[R] smartphones, PCs and Mac[R] laptops and desktops - offers customers:

* Instant access to more than 750,000 eBook titles.

* Hundreds of new eBook releases and eBook bestsellers at $9.99.

* More than half a million free public domain titles.

* Powerful tools to optimize the reading experience, including the ability to modify type, size and font and annotate annotate - annotation  and bookmark A stored location for quick retrieval at a later date. Web browsers provide bookmarks that contain the addresses (URLs) of favorite sites. Most electronic references, large text databases and help systems provide bookmarks that mark a location users want to revisit in the future.  text, as well as an innovative auto-scroll feature enabling hands-free reading.

The Barnes & Noble Bookstore and eReader apps are available for free download from the Apple App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

The complimentary, unlimited AT&T Wi-Fi service in all Barnes & Noble stores, provides customers access to the world's most comprehensive eBookstore, exclusive content, customer reviews, information about in-store events and more.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 774 bookstores in 50 states. Barnes & Noble is the nation's top bookseller brand for the sixth year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the EquiTrend[R] Brand Study by Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. [R]. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks). Customers can buy and read eBooks on a wide range of platforms, including the iPhone and iPod touch, BlackBerry([R])smartphones, as well as most Windows([R]) and Mac([R]) laptops or full-sized desktop computers.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com

Social Media Links: Follow B&N on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. : www.bn.com/twitter Become a fan of our Facebook Page: http://www.facebook.com/barnesandnoble Subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 our channel: http://www.youtube.com/user/BNStudio
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Geographic Code:1U2NY
Date:Sep 21, 2009
Words:713
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