Barnes & Noble, Inc. Selects Agency Of Record for Strategic Marketing; Digitas Chosen For Multi-Channel Retail And Technology Expertise.Business Editors NEW YORK--(BUSINESS WIRE)--May 11, 2001 Barnes & Noble Inc. today announced that it has selected Digitas, a leading creative and strategic marketing services firm, as its agency of record. "Digitas has a track record of working with major brand names to provide direct-to- customer marketing strategies," said Alan Kahn, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Barnes & Noble, Inc. "We are confident that Digitas' expertise in multi-channel retail marketing will help Barnes & Noble take its in-store and online integration efforts to the next level." Digitas, whose headquarters is in Boston, has eight offices and 1,800 employees worldwide and serves major clients such as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , General Motors, Fed Ex, Morgan Stanley  To comply with Wikipedia's , the introduction of this article needs a complete rewrite. , Seagram America, and
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The Barnes & Noble account will be handled by the agency's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of office, headed by Steve Olderman, chief creative officer and partner. Details of the contractual arrangement were not disclosed. |
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