Barnes & Noble, Inc. Introduces an Electronic Gift Card in Partnership With American Express; An Excellent, Convenient and Fun Idea for Gift Giving.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY--(BUSINESS WIRE)--November 15, 1999-- Barnes & Noble, Inc., the nation's largest bookseller, today introduced the Barnes & Noble Electronic Gift Card. Designed and developed with American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. for Barnes & Noble, the Electronic Gift Card can be purchased and used in any one of more than 1,000 Barnes & Noble or B. Dalton retail stores. "We are excited about joining forces with American Express to bring this innovative program into our stores," said Alan Kahn, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Barnes & Noble, Inc. "It brings together two organizations which are well known for their dedication to providing quality and technology to our customer." "The Barnes & Noble Electronic Gift Card program demonstrates our continuing commitment to offer new and exciting programs and to enhance customer service," said Tom Tolworthy, president of Barnes & Noble Booksellers. The Barnes & Noble Electronic Gift Card is a magnetic-striped stored-value card A smart card that is "loaded" with cash. See smart card. that functions like a gift certificate, but with greater convenience, flexibility and ease. It can be purchased with any payment method and in any amount between $5 and $100, or $25 and $50 pre-denominated cards. In addition, customers can add value to the card in amounts between $5 to $100. There is no fee or charge for the card. When the customer brings his or her purchases to a Barnes & Noble cash register, the cashier CASHIER. An officer of a moneyed institution, who is entitled by virtue of his office to take care of the cash or money of such institution. 2. The cashier of a bank is usually entrusted with all the funds of the bank, its notes, bills, and other choses in simply swipes the Barnes & Noble Electronic Gift Card like a credit card. The amount spent is deducted de·duct v. de·duct·ed, de·duct·ing, de·ducts v.tr. 1. To take away (a quantity) from another; subtract. 2. To derive by deduction; deduce. v.intr. from the total value of the card. If there are funds remaining, the Electronic Gift Card maintains a running balance, eliminating the need for change. The balance is printed on the receipt each time the card is used. "The partnership with Barnes & Noble represents a major step forward for our electronic gift card program," said Larry Sharnak, senior vice president of Fee Services and Stored Value. "It represents our largest rollout to date and is evidence of our strong relationship with a quality industry leader." The Barnes & Noble Electronic Gift Card operates on a sophisticated stored-value program and is backed by American Express' superior customer service, which is available 24 hours a day, seven days per week. In addition, American Express will provide marketing, operations and technical services to support the Barnes & Noble Electronic Gift Card program. "The gift card business leverages American Express' key strengths in both the card and stored value businesses," said Mr. Sharnak. "Our history in the Travelers Checques business and our experience in customer service put us in a unique position to deliver superior stored-value solutions to our key partners." About Barnes & Noble, Inc. Barnes & Noble, Inc. (NYSE NYSE See: New York Stock Exchange : BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ) operates 521 Barnes & Noble and 448 B. Dalton bookstores. Barnes & Noble stores stock an authoritative selection of book titles and provide access to more than one million titles. They offer books from more than 50,000 publisher imprints with an emphasis on small, independent publishers and university presses. Barnes & Noble is one of the world's largest booksellers on the World Wide Web (http://www.bn.com), and the exclusive bookseller on America Online See AOL. (Keyword: bn). Barnesandnoble.com has the largest standing inventory of any online bookseller. Barnes & Noble also publishes books under its own imprint for exclusive sale through its retail stores, mail order catalogs and Web site. General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's investor relations Investor relations The process by which the corporation communicates with its investors. Web site: http://www.shareholder.com/bks/. About American Express American Express is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards, Travelers Checques, travel, financial planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against , investment products, insurance and international banking. For more information, visit www.americanexpress.com. |
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