Barkley Evergreen & Partners Selects ValueClick's AdWare; AdWare's Web-Enabled Solutions Continue to Gain Market Share.Business Editors WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Oct. 20, 2003 ValueClick, Inc.'s (Nasdaq:VCLK VCLK Video Clock VCLK Virtual Clock VCLK Value Click ) AdWare Systems subsidiary, a leading provider of advertising agency, media and content management solutions, today announced that leading Midwest advertising agency Barkley Evergreen evergreen, term commonly used as synonymous with conifer and applied also to all those broad-leaved plants that bear green leaves throughout the year. Of the latter, most are plants of the tropics, subtropics, and other areas where the growing season is prolonged (e. & Partners, Inc. has selected AdWare's Web-enabled Agency Management and Media Management solutions. Today's announcement illustrates the continuing momentum that AdWare's fully Web-enabled agency and media management solutions are gaining with leading advertising agencies. AdWare is the only major entity that offers a full suite of systems of this nature that are all browser-based, and that work on both PC and Mac platforms. Barkley Evergreen & Partners is a leading, fully-integrated Midwest ad agency with fifteen clients and $350 million in annual billings. Barkley Evergreen & Partners will rely on both AdWare's Agency Management and Media Management solutions to assist in the efficient management of their growing agency. AdWare's browser-based Agency Management products include the FINANCIALS enterprise financial management and analysis system, and the PRODUCTION project management and tracking system. AdWare's browser-based Media Management products, which enable agencies to manage their advertising buys across various media channels, include NETWORK for network, national cable and syndicated television media, BROADCAST for local media, and PRINT for print and outdoor media. "Barkley Evergreen & Partners prides itself on delivering results for its clients, and we believe AdWare's solutions and service will help us do just that," said Vicki Stuckwisch, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Barkley Evergreen & Partners, Inc. "AdWare's ability to provide flexible products and superior customer service will allow us to continue to provide the exceptional service our clients have come to expect." "We are proud to add Barkley Evergreen & Partners to our growing list of leading advertising agency clients," said Bill Hewitt
About ValueClick, Inc. ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our four business units: -- ValueClick Media (www.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships. -- Be Free (www.befree.com) provides measurable, ROI-focused technology and services to help marketers increase online leads and sales, utilizing Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. , Search Marketing, and Automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. . -- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns. -- AdWare (www.adware.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management. For more information, please visit www.valueclick.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed on March 28, 2003, recent quarterly reports on Form 10-Q Form 10-Q See 10-Q. and current reports on Form 8-K Form 8-K The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock. Form 8-K See 8-K. . Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or after the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" or to reflect the occurrence of unanticipated events. |
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