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BargainDog Reaches a Half Million Subscribers and is Ranked a Top 100 Shopping Site by PC Data Online; Momentum Continues for Boston-Based Sombasa Media.


Business/Technology Editors

BOSTON, Mass.--(BUSINESS WIRE)--March 13, 2000

Sombasa Media today announced that BargainDog, (TM) (www.bargaindog.com) a leading online discount e-mail newsletter, recently surpassed a half million subscribers. PC Data Online also recently recognized BargainDog as a top 100 shopping Web site with over one million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  last month.

"We have continued to provide to our community of shoppers outstanding bargains from some of the best sites on the Web, and we are thrilled that our hard work is reflected in our growth," said Josh Schanker, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president of Sombasa. "PC Data Online's top 100 ranking proves that more and more, subscribers are enjoying shopping on the site and receiving the BargainDog newsletter."

The BargainDog newsletter allows members to save time and money without the hassle Hassle () is a location in Närke, Sweden, where a Celtic treasure was found in 1936.

It comprises a large bronze cauldron which contained two Bronze Age swords of the Hallstatt type, a pommel of bronze, two bronze buckets with
 of searching the Web. Members choose from 15 product categories ranging from home goods, apparel and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
, to toys, PCs and DVDs. BargainDog then fetches the best values within those categories from more than 300 affiliated shopping Web sites including 800.com, PlanetRx.com, and SmarterKids.com. Members register for their newsletter at www.bargaindog.com, and can customize their delivery to daily, semi-weekly, weekly or semi-monthly.

PC Data Online tracks actual Web usage information and buying patterns from more than 100,000 participants who use their computers at home, school or work. BargainDog was also ranked as the 375th most popular overall Web property, and was identified as reaching over 2.2% of all women who browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser.  the Internet.

BargainDog, a TRUSTe licensed Web site, provides consumers with the most up-to-date offers and sales with only accredited accredited

recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria.


accredited herds
cattle herds which have achieved a low level of reactors to, e.g.
 merchants. To accomplish this objective, merchants whose products are featured on BargainDog must retain the following qualities: secure ordering, exceptional product breadth and/or depth, good site and navigational design, name-brand storefronts, ethical business practices and outstanding customer service. Merchants who meet the criteria list their products and benefit from BargainDog's unique vehicle for acquiring new customers by driving targeted traffic to their storefronts.

About PC Data:

Headquartered in Reston, VA, PC Data was established in 1991 and is the leading provider of technology intelligence. PC Data Online tracks actual web usage information, buying patterns as well as hardware and software sales from more than 100,000 participants who use their computers at home, school or work.

About BargainDog:

Launched in April 1999, BargainDog is a leading online bargain newsletter that features over 300 merchants, including Amazon.com, 800.com, and gear.com. With over a half million registered members, BargainDog is already recognized as one of the hottest new Web sites, and was recently named a USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
 `Hot Site' and a Yahoo! `Daily Pick.' BargainDog secured private financing in September 1999, from the Boston based venture group `CommonAngels.' BargainDog is the flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation.  of Sombasa Media Inc., a company that creates marketing opportunities for online merchants through its individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
 e-mail publications.
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Publication:Business Wire
Date:Mar 13, 2000
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