BargainDog Partners With LinkShare to Develop Affiliate Program; Thousands of Web Sites to Share Generated Revenue.BOSTON--(BUSINESS WIRE)--Dec. 16, 1999-- BargainDog announced today their partnership with LinkShare Corporation to develop and manage its Internet affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program. The available program enables BargainDog, which offers a free e-mail See Internet e-mail service. newsletter, to increase brand awareness, develop strategic online partnerships and drive additional traffic to the site. BargainDog, a TRUSTe licensed Web site, provides consumers with the most up-to-date bargains from quality merchants. These merchants offer top quality products, easy-to-use and safe Web site navigation, secure ordering, outstanding customer service and ethical business practices. Merchants who meet this criteria benefit from BargainDog's unique vehicle to acquire new customers by driving targeted traffic to their storefronts. "BargainDog's affiliate program allows us to expand our marketing efforts, service more customers and increase our distribution," said Josh Schanker, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of BargainDog. "LinkShare allows us to promote our newsletter through thousands of Web sites and offer Web site owners the opportunity to reap financial rewards as well." By providing the tools and technology to structure flexible, performance-based agreements and to measure the value of its Web traffic, LinkShare aims to strengthen BargainDog's customer relationships and generate additional revenue. "We are very excited BargainDog has chosen LinkShare as its partner in developing a world-class affiliate marketing program," said Heidi Messer, president and co-founder of LinkShare. "Through this alliance, BargainDog is able to leverage our established base of over 400 other merchants and tens of thousands of unique, qualified affiliates in The LinkShare Network(TM), as well as our powerful merchandising and tracking tools, in meeting their growth plans." About LinkShare Corporation LinkShare Corporation, www.linkshare.com, is an affiliate marketing program for companies doing business on the Web. In 1996 LinkShare launched the first affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. , a Web-based marketplace where multiple merchants and affiliates refer customers to each other and place a value on the traffic. The company manages tens of thousands affiliate sites and more than 400 leading merchants, including Borders.com, CBS (Cell Broadcast Service) See cell broadcast. SportsLine, Dell Computer, OfficeMax, and others. LinkShare is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , with offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Denver, and Chicago. About BargainDog BargainDog, Boston, Mass., is the flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. of Sombasa Media, Inc.--a company that creates marketing opportunities for online merchants through its proprietary personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. interactive technologies. After just six months online, BargainDog has grown both its user membership base by 150 percent and its affiliated merchant membership by 25 percent per month since June. BargainDog secured $1.1 million in financing from CommonAngels, a Boston-based investor network. |
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