Bargain Network Motors Partners with Dealer Specialties to Ease the Used Car Buying Experience and Drive Qualified Consumers to Dealers.

Business Editors/Automotive Writers

GOLETA, Calif.--(BUSINESS WIRE)--March 17, 2004

Partnership Adds Comprehensive Vehicle "Window Sticker" Information

Bargain Network, Inc.'s Motors Service, which boasts nearly 1 million vehicle listings, today announced it has partnered with Dealer Specialties, Inc. to enhance the used car-shopping experience for its members.

Under the new alliance, Bargain Network will provide its Motor Service members with information on used vehicles provided by Dealer Specialties. The used vehicle listing information is complete with color digital photos and reliable, government-regulated descriptive "window sticker" information about the vehicle's year, make, model, engine, transmission, and options. Bargain Network Motors also will provide qualified and motivated shoppers with a list of local dealers who are part of the Dealer Specialties network. This information can be obtained by members of Bargain Network Motors Service via its highly trafficked web site, www.bargain.com, as well as from live telephone Motor Service Representatives, or from printed handbooks sent via mail upon request to subscribers.

"We're pleased to add our high-quality listings and make available this level of detail on used cars to the roughly 40,000 car shoppers who join Bargain Network's Motor Service each month," said Justin Obletz, Business Development Manager, Dealer Specialties, Inc. "What is really unique about Bargain Network's Motors Service is that they have more than 150 Auto Specialists standing by on telephones to relay information on any particular car or dealer location to their members, affording consumers a high level of customer service and unbiased support for making a sound purchasing decision."

Bargain Network is one of the most efficient car purchasing services in the industry attracting more than 5 million telephone and Web site inquiries by running 20,000+ monthly radio, magazine, newspaper and Internet ads, as well as advertising in more than 200 TV markets across the country. The Bargain Network web site ranks among Nielsen/NetRatings top 200 for its high traffic volume.

"This new partnership is in keeping with Bargain Network's goal of providing an informative, user-friendly online service that brings consumers and dealers together in the marketplace," commented Tim Chin, Vice President of Bargain Network's Motor Service. "Working with Dealer Specialties enables us to accelerate the car buying process for dealers by driving well-informed, qualified and highly motivated shoppers to local dealers. And since we don't take fees, our members consider us a trusted source for accurate and unbiased car and dealer information, which our members use to find the best available bargains that match their needs"

ABOUT DEALER SPECIALTIES

Dealer Specialties, a division of Trader Publishing Company, is the nation's leading provider of data and photo collection services, descriptive used-vehicle window stickers and Internet data distribution services. Dealer Specialties serves over 10,000 automobile dealerships nationwide, handling over 350,000 vehicles, with over 90% of these vehicles containing single or multiple digital photos. The detailed vehicle data and photos are then sent electronically to the dealer's own web site, and to many other popular sites. Dealer Specialties (www.dealerspecialties.com) has built relationships with some of the most powerful and well known services on the Web including AutoTrader.com, Cobalt Group, Autobytel and Cars.com, as well as most manufacturer web sites.

About Bargain Network Motors

Bargain Network (BN) Motors is a unique member service that helps consumers find the best automotive bargains. BN Motors is the ONLY complete auto buying and listing service that does not accept compensation from partners or dealers because members pay a low monthly membership fee (after a free trial membership), which guarantees consumers impartial pricing information on nearly 1 million car listings. BN Motors database includes almost 4,000 Live Auction Events which include repossessions, police impounds, government surplus and other distressed vehicle sales. BN Motors validates, updates and aggregates this information and makes it accessible and usable by offering members the choice of access methods including the website, or telephone access to Bargain Auto Specialists, or printed handbooks and listings sent via mail. To learn more about Bargain Network, go to www.bargainnetwork.com. Company headquarters are located at 326 Bollay Drive, Goleta, Calif.