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Barewalls.com Decorates the Web with Mirror Image Internet; Superior Online Interaction Increases Revenue Opportunities for Leading E-tailer.


Business/Technology Editors

Mirror Image(R) Internet, a leading provider of distributed Web and content delivery services See CDN. , and a subsidiary of Xcelera Inc. (AMEX AMEX

See: American Stock Exchange
: XLA XLA X-Linked Agammaglobulinemia
XLA Excel Airways (British airline)
XLA Microsoft Excel Addin
XLA Xbox Live Arcade (gaming)
XLA X-Band Limiter Attenuator
XLA Excel Add-in
XLA Xlib Archive
), today announced that Barewalls.com (www.barewalls.com), the Internet's leading print and poster e-retailer, is deploying Mirror Image's instaContent(R) Delivery service to provide a superior Web browsing experience for visitors worldwide.

Barewalls.com relies on rich graphics, high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue.  and speedy download times to promote consumer traffic, which means content delivery performance is crucial to increasing revenue. By using Mirror Image's instaContent service, the e-tailer is able to provide a flexible solution to guarantee consumers the ability to view artwork clearly and download images instantaneously in·stan·ta·ne·ous  
adj.
1. Occurring or completed without perceptible delay: Relief was instantaneous.

2.
. Since implementing Mirror Image's instaContent service, Barewalls.com has seen a 10 percent increase in consumer traffic.

"A flexible packaging model combined with superior quality of service made Mirror Image an obvious choice over the competition," said Dan Spira, Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Barewalls.com. "Mirror Image's solution provides our customers with the best possible online experience, which has translated to an improved bottom line and clearer ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  for us."

By using Mirror Image's instaContent Delivery service to improve site performance, Barewalls.com has been able to consistently improve the performance of its e-tail site. Barewalls.com offers its visitors over 150,000 selections of posters and prints in more than 50 categories including fine art, decorative art decorative art
n.
1. Art produced or intended primarily for utility, including jewelry, furniture, and other crafts.

2. Any of the art forms, such as pottery, weaving, or jewelry making, used to create such art.
, sports and celebrities. The Mirror Image solution ensures rapid site loads, empowering Barewalls.com to increase revenue opportunities by providing consumers with reliable and quick access to the content and graphic images they need to make informed purchases.

"Consumers become impatient im·pa·tient  
adj.
1. Unable to wait patiently or tolerate delay; restless.

2. Unable to endure irritation or opposition; intolerant: impatient of criticism.

3.
 with slow download times, in fact, industry research confirms that most may only wait 10 seconds before leaving a site," said Larry Moulter, Chief Operating Officer of Mirror Image Internet. "As a proven industry leader, Mirror Image is committed to offering Barewalls.com an unrivaled, reliable service that eliminates sluggish site downloads to ensure customer satisfaction."

About instaContent Delivery

As part of Mirror Image's family of instaContent(R) Global Distribution Services, instaContent Delivery automatically distributes fresh content worldwide and provides flash-crowd protection to guarantee capacity, availability and superior Internet performance, regardless of user location or peaks in demand. Designed to meet specific business needs, this outsourced content distribution solution comes with a selectable level of service that can be easily tuned to fulfill ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 individual cost, performance and capacity requirements.

About Barewalls.com

Founded in 1997, Barewalls.com (http://www.barewalls.com) is the Internet's leading print and poster retailer, boasting more than 150,000 images ranging from fine art to interior decor. All Barewalls.com prints and posters can be professionally framed or mounted using board-mounting, canvas transfers and wood and metal frames. The site's unmatched simplicity of design, easy navigation and streamlined ordering process attracts millions of page views per month.

About Mirror Image Internet

Mirror Image Internet, a leading provider of distributed Web and content delivery services, offers an unparalleled Internet experience by consistently delivering fast and reliable content regardless of location or demand. With an enterprise-class Internet infrastructure dedicated to global content delivery, Mirror Image is able to create business value for enterprises, content providers and service providers in the form of increased revenue opportunities, reduced infrastructure costs and improved customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves customers and partners through its corporate headquarters in Woburn, Massachusetts Woburn (/'wu.bə(r)n/) is a city in Middlesex County, Massachusetts, USA. The population was 37,258 at the 2000 census. Woburn is the birthplace of Anglo-American scientist Benjamin Thompson, a.k.a. . For additional information, please visit http://www.mirror-image.com.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 9, 2002
Words:575
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