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Barefoot Drives for Rocky Mountain Foothold.


SANTA ROSA Santa Rosa, city, Argentina
Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area.
, Calif. -- America's most successful popular priced wine, Barefoot bare·foot   also bare·foot·ed
adv. & adj.
With nothing on the feet: walking barefoot in the grass; a barefoot boy.
 Cellars, is pleased to announce two major appointments designed to deliver superior customer service to the Colorado Colorado, state, United States
Colorado (kŏlərăd`ə, –răd`ō, –rä`dō), state, W central United States, one of the Rocky Mt. states.
 market.

Mountain Wine Distributing has joined Barefoot's team of world class distributors, taking over exclusive state wide responsibilities for the Barefoot Cellars portfolio.

"We are proud to be associated with such a well respected and accomplished company like Mountain Wine," commented Michael Houlihan, Barefoot Cellars President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We have developed a highly effective business model based on helping the retailer showcase our brands to the consumer," Houlihan added. "Mountain Distributing shares our discipline and approach to retailer partnering, a practice that has been a major contributor to Barefoot's national success."

In a related move, Colorado native Andrew E. Cruse has been named Regional Sales Manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
, Barefoot Cellars. He joins the Barefoot team from a successful career at Mountain Wine Distributing.

"Andy's well established relationships, understanding of the market, and his knowledge of the distributor operations were key factors in our decision to appoint him," stated Houlihan.

Over the past 19 years, Barefoot has carefully crafted a highly effective network of regional sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
, who together with strategically selected distributing partners, have helped deliver consistent, double digit Noun 1. double digit - a two-digit integer; from 10 to 99
integer, whole number - any of the natural numbers (positive or negative) or zero; "an integer is a number that is not a fraction"
 sales growth. Sales in 2004 will exceed 500 thousand cases nationally, ranking the Company among the top 25 producers in the country.

Barefoot Cellars consistently produces the highest quality wine for the best price. This commitment has been rewarded with more medals than any other wine in the same price category. In 2004, Barefoot has garnered over 320 medals. As well, Barefoot Cellars was awarded the Hot Brand Award for 2004 by M. Shanken Productions, Impact Magazine. This award is reserved for brands that have shown exceptional growth in the market, growing at least 20% growth from 2002 to 2003, showing double-digit growth from 2000 to 2003 and having high volume with strong growth from 2000 to 2003.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 17, 2004
Words:322
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