Barefoot Cellars Winery Appoints Aaron J. Fein as National Sales Director.

SANTA ROSA, Calif. -- Barefoot Cellars is pleased to announce the appointment of Aaron J. Fein to the position of National Sales Director. This important new position will oversee all sales and distribution activities in the United States, including the Company's organization of 22 regional sales and merchandising managers.

Aaron joined Barefoot Cellars in 2000 as Southwest Regional Sales Manager. He successfully established the Company's business in that region before assuming the position of Director of Business Development at the Company's head office in Sonoma County, CA in 2002. Since then he has led expansion into new markets and trade channels, resulting in growth of over 100% over the past two years. Barefoot's sales in the current year to date are approximately 600,000 cases.

"Aaron's efforts in enhancing our distribution network and leading sales development into new trade channels has been instrumental in allowing the Company to realize its full potential," commented Martin Jones, Executive Vice President. "In his new capacity he will take direct charge of the Company's highly effective sales team, giving us the capability to move over 1 million cases."

Barefoot Cellars consistently produces the highest quality wine for the best price. This commitment has been rewarded with more medals than any other wine in the same price category. In 2004, Barefoot has garnered over 320 medals.

Barefoot Cellars was established in 1986 by Michael Houlihan and Bonnie Harvey. The Company has grown from a small unknown brand to a national powerhouse over the past 5 years. In 2004 Barefoot Cellars was awarded the coveted industry "Hot Brand" award by M. Shanken publications' Impact Magazine; an award that is only given to the top growth brands in the industry. Barefoot was also recently ranked one of the top 30 wineries in the country by The Wine Business Monthly.