Barefoot Cellars Awarded The 2004 Impact 'Hot Brand' Award.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors/Food & Beverage Writers MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4632519 SANTA ROSA Santa Rosa, city, Argentina Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area. , Calif.--(BUSINESS WIRE)--May 4, 2004 Barefoot Cellars, the famous California brand produced by Grape Links, Inc., was named as the Impact 'Hot Brand' for 2004. The Hot Brand Award is presented annually by Marvin Shanken, editor of the Wine Spectator Wine Spectator is a lifestyle magazine that focuses on wine. Founded as a newsprint tabloid by Bob Morrisey in 1976, it was purchased three years later by publisher Marvin R. Shanken. In 2005, paid circulation was over 382,000 and the magazine reached an estimated 2. , Impact and Market Watch Magazine, to brands in the alcoholic beverage alcoholic beverage Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not industry which meet tremendous growth criteria. This year's award was presented during the Wine and Spirits Wholesalers of America (WSWA WSWA Wine and Spirits Wholesalers of America ) Convention held Tuesday April 27, 2004 at the Paris Hotel in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nevada to Barefoot Cellars' Co-Founder, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael C. Houlihan. In a letter to Houlihan, Shanken wrote: "On behalf of myself and the staff at M. Shanken Communications, I would like to extend to you my warmest congratulations on Barefoot's selection as an Impact "Hot Brand" for the year 2004, an honor reserved for only the top growth brands in the U.S. markets." The qualifying criteria which Barefoot met to qualify for this award was to be an established brand with at least 20% growth from 2002 to 2003, to have double-digit growth each year from 2000 to 2003 and to sell over 250,000 per year. Special consideration for this award was given to brands with high volume and substantial growth from 2000 to 2003. Barefoot Cellars, established in 1986 by co-founders and current owners Michael Houlihan and Bonnie Harvey, has been growing in production volume at a rate of 20-25% every year for the last 4 years. By positioning themselves in the right categories, Barefoot has been able to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the trend towards value priced wines by offering consumers wines that are consistent in quality and a proven value. As a result the winery is busier than ever and on track in 2004 to hit another record high for the company of over 450,000 cases. "Our goal has always been to make affordable wines for everyday drinking," commented Harvey, Co-founder and Vice President of Grape Links, Inc. "The Barefoot Cellars original mission statement still rings true: to make the best wines at the best price." Over the past 4 years, Barefoot wines have been awarded over 780 medals, including many Gold and Double Gold medals. Additionally, Barefoot Cellars has expanded its distribution from 35 states to 43 states throughout the United States and is currently distributed in 16 international destinations including Japan, Ireland, England, Canada and Russia. Export sales for the winery grew over 300% in 2003. These significant growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. , along with the doubling of their regional sales force in the United States, are the driving force behind Barefoot's success. Barefoot Cellars California wines, originally produced in 1.5L Cabernet Sauvignon and Sauvignon Blanc only, are now available in 1.5L and 750 ml sizes in the following varietals: Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, Zinfandel, Syrah and White Zinfandel. Grape Links, Inc. also produces an award winning Barefoot Reserve Sonoma County line of wines, a Premium blended line of wines labeled as Barefoot on the Beach, as well as Barefoot Bubbly 100% California Chardonnay Champagne available in Brut Brut, Brute (both: br  t), or Brutus (br and Extra Dry. For more information about Grape Links, Inc. or Barefoot Cellars wines please call 800-750-8828, or visit the website at www.barefootwine.com. 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