Barefoot Cellars Attracts Industry Leader; Growing Brand Sets its Sights on 1 Million Cases.

SANTA ROSA, Calif. -- Barefoot Cellars is pleased to announce the appointment of Martin A. Jones as Executive Vice President, Commercial Director.

Martin joins Barefoot with over 20 years experience in the wine, spirits and beer industries, most recently as General Manager Premier Wine & Spirits, NY, where he helped spark new growth in the New York distributing company.

His background also includes US and international roles in general management, marketing and sales with industry leader Allied Domecq. As President and CEO of Allied Domecq USA, he led that company through a period of unprecedented expansion and in 1999 was recognized as "Industry Executive of the Year" by the country's leading retailers and wholesalers.

"The Company is very excited to have Martin on board. His experience and relationships, along with his proven ability to lead and develop winning companies will be a valuable addition to the Barefoot team," stated Barefoot President Michael Houlihan. "We have established the nucleus for one of the best field sales organizations in the business and are committed to its expansion under Martin's leadership."

In his new capacity, Jones will direct the sales and marketing functions, capitalizing on the Company's reputation of superior customer service and outstanding consumer value. As a member of the board of directors he will also help set strategy for moving the Company from its current annual sales of 500K cases to 1 million cases over the next 3-5 years.

"I am very impressed with the Company's consistent emphasis on product quality and its connection with the consumer. As Barefoot continues to grow, the challenge will be to intensify this focus. This is a very innovative and resourceful organization and I am confident that its reputation for evolving in new directions, while sticking to what works will help bring us to the next level," commented Jones when asked about the future for Barefoot. "A 1 million case year is not far off, but that's just the next step. This brand has the potential to be the next major blockbuster in the wine industry."

Jones currently resides in Connecticut and will be relocating to Northern California to take up his new responsibilities in late September.

Barefoot Cellars was established in 1986 by Michael Houlihan and Bonnie Harvey. The Company has grown from a small unknown brand to a national powerhouse over the past 5 years, with sales doubling in the past three years. In 2004 Barefoot Cellars was awarded the coveted industry "Hot Brand" award by M. Shanken publications' Impact Magazine. An award that is only given to the top growth brands in the industry. Barefoot was also recently ranked one of the top 30 wineries in the country by The Wine Business Monthly and has earned more than 270 medals so far this year, for its quality by numerous tasting panels throughout the country.