Barefoot(R) Marches On, Wins Third Straight Hot Brand Award.MODESTO, Calif. -- Barefoot(R) Cellars, the popular and fast growing line of California wines announced today that it has won Impact Magazine's 2005 Hot Brand Award. It is the third consecutive year Barefoot has received this honor. Impact Magazine, the leading source for exclusive data on the alcoholic beverage alcoholic beverage Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not industry in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and abroad, is published by M. Shanken Communications, publisher of The Wine Spectator Wine Spectator is a lifestyle magazine that focuses on wine. Founded as a newsprint tabloid by Bob Morrisey in 1976, it was purchased three years later by publisher Marvin R. Shanken. In 2005, paid circulation was over 382,000 and the magazine reached an estimated 2. . "We're thrilled to have received this honor for the third consecutive year," said Steve Wallace Steve Wallace may refer to
Only 22 domestic wines received Impact Hot Brand Awards out of a total of 70 wine and spirits winners industry-wide. To win the award, a brand must increase sales a minimum of 15% over the previous year, must have experienced double-digit growth in all three preceding years and must sell a minimum of 250,000 cases annually. Barefoot sold over 1 million cases for the first time in 2005, representing a 56% increase over the prior year. The brand offers a wide array of types in its California-appellated base tier including Chardonnay, Merlot, Cabernet Sauvignon Cab·er·net Sauvignon n. 1. A variety of black grape used to make red wine, notably in Bordeaux and the Napa Valley. 2. A dry red wine made from this grape. [French. , Sauvignon Blanc, Shiraz, Zinfandel, White Zinfandel, and soon-to-be-released Pinot Grigio. The wines come in 750ml and 1.5L sizes and retail for approximately $5 and $10, respectively. Barefoot also offers Barefoot Bubbly(R), a $9 Chardonnay-based California sparkling wine, as well as Barefoot(R) Reserve, a Sonoma-appellated subline retailing for $15-$17 that includes Cabernet Sauvignon, Merlot, Zinfandel, Chardonnay, Sauvignon Blanc, Pinot Noir, and Meritage. In addition to the Hot Brand Award, Barefoot is also a two-time recipient of the Adams Beverage Group Fast Track Growth Brand Award (2006 and 2005), and the 2005 IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. Trendsetter trend·set·ter n. One that initiates or popularizes a trend: "The Golden State, ever the trendsetter, reformed its property tax" New York. Award. Adams Beverage Group is a leading data resource on alcoholic beverage industry data. IRI (Information Resources Inc.) is a leading provider of syndicated consumer packaged goods market data. Note to Editor: Brand photography available upon request. |
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