Bare Escentuals, Inc. Appoints Karen Barner Senior Vice President of Direct to Consumer Business.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Bare Escentuals, Inc. (Nasdaq:BARE) today announced that Karen Barner has been appointed to the newly created position of Senior Vice President of the Company's Direct to Consumer business. Ms. Barner joins Bare Escentuals after a 13 year career at Guthy-Renker Corporation, where she served in various direct response marketing management roles for products available on broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels. Most recently, she was Senior Vice President of Marketing, with responsibility for the brand development and management of the Proactiv[R] Solution acne skin-care system. Prior to Guthy-Renker, Ms. Barner held direct marketing positions at The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Company and Knapp Communications, publisher of Architectural Digest Architectural Digest is a glossy American monthly magazine. Its principle subject is interior design, not -- as the name of the magazine might suggest -- architecture more generally. The magazine is published by Condé Nast Publications and was founded in 1920 [1]. Magazine. Encompassing all direct to consumer channels, Ms. Barner will be responsible for leading the overall strategic direction and growth of Bare Escentuals' Infomercial, Home Shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. Television (QVC QVC Quality Value Convenience QVC Question Valid Command ) and Web businesses. "Karen has deep experience in creating and expanding a cohesive multi-channel marketing strategy. She is a great addition to our team as we continue to better serve our customers across all of our direct channels and develop our CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. strategy to further foster brand loyalty," commented Leslie Blodgett, Chief Executive Officer. About Bare Escentuals, Inc. Bare Escentuals, Inc. is one of the fastest growing prestige cosmetic companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and a leader in mineral-based cosmetics. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics, skin care, and body care products under its bareMinerals, RareMinerals and namesake Bare Escentuals brands, and professional skin care products under its md formulations brand through infomercials, home shopping television, specialty beauty retailers, company-owned boutiques, spas and salons, and online shopping. (BARE-F) |
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