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Barco Announces Installation of High-Resolution LED Screen at the Toronto Eaton Centre Media Tower; Canada's 'Times Square' Gets A Facelift.


LOGAN, Utah Logan is a city in Cache County, Utah, in the United States. As of the 2000 census, the city population was 42,670, a substantial increase over the 1990 figure of 32,771. The estimated population in 2006 had increased to 47,660.  and TORONTO -- With its installation at one of Toronto's most frequented tourist sites, the new large-scale, high-resolution Barco video display is providing the Toronto Eaton Centre The Toronto Eaton Centre is a large shopping mall and office complex in downtown Toronto, Ontario Canada, named after the now-defunct Eaton's department store chain. In terms of the number of visitors, the shopping mall is Toronto's top tourist attraction.  with more eye-grabbing advertising ability and visual flair than ever before.

The 26- x 38-foot Light Emitting Diode See LED.  (LED) screen is part of a 180-foot multimedia entertainment tower and was installed by Barco, the world's most innovative supplier of indoor and outdoor video displays. The screen boasts nearly 2.5 million individual LEDs on 156 SLite 10mm tiles, providing superior quality and sharp on-screen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 images.

Barco also developed and installed two monochrome amber news-based ticker screens at the crown of the tower that broadcast live news feeds and instant updates to visitors of the Toronto Eaton Centre.

"The outstanding quality of the Barco screen truly enhances the impact of the Toronto Eaton Centre Media Tower, the first of its kind to integrate video, moving signage, scrolling signage, lighting and sound," said Peter Irwin, president of Outdoor Broadcast Network, which directed the tower's design and manages its marketing, operations and sponsorship sales.

In addition to the Barco LED screen and tickers, the tower also includes an integrated audio and lighting system, two TriVision displays and multiple scrolling panels.

"We are pleased to be involved with a project of this magnitude in one of the largest tourist locations in Toronto," said David Janke, executive vice president and general manager of Barco Media. "Our SLite tiles proved to be the best solution for the Toronto Eaton Centre. Our clients continue to seek our help in modernizing their advertising efforts and they are seeing a big difference in revenue and positive feedback."

The Toronto Eaton Centre currently has about 1.6 million square feet of retail space, featuring 290 shops, restaurants and services. The Centre adjoins the recently redeveloped Yonge-Dundas Square Yonge-Dundas Square is a public square in downtown Toronto, Ontario, Canada. It is located on the southeast corner of Yonge Street and Dundas Street. It was opened to the public in November of 2002, and a "grand opening" concert was held on May 30, 2003. , a public space and event venue that is a popular spot for tourists and locals alike, in the heart of downtown Toronto Downtown Toronto is the heart of the City of Toronto, Ontario, Canada. It is approximately bounded by Bloor Street (including areas slightly north of Bloor around Yonge Street) to the north, Lake Ontario to the south, Bayview Avenue - Don Valley Parkway to the east, and Bathurst .

The Toronto Eaton Centre Media Tower, which is scheduled for completion in November 2004, was designed by Kramer Design Associates and occupies more than 7,500 square feet. The tower's owner, The Cadillac Fairview The Cadillac Fairview Corporation is a development corporation which is a wholly owned subsidiary of the Ontario Teachers' Pension Plan. Cadillac Fairview owns, develops and manages property, malls and large office and retail spaces, mostly in Canada and the United States.  Corp. Ltd., carried out its construction and development, and A-Tec signs provided the tower's primary structure and steel support.

"The installation of this media tower is an integral part of the redevelopment work being done," said John Sullivan
For other men with the same name, see: John Sullivan (disambiguation).


John Sullivan (b. February 17 1740, Somersworth, New Hampshire – d.
, senior vice president of office development, Cadillac Fairview. "We were determined to do something fresh and unique, fitting the stature of the Toronto Eaton Centre as Canada's pre-eminent shopping destination."

For more information on Barco's large screen display solutions, please visit www.media.barco.com.

For more information about the Toronto Eaton Centre Media Tower, please visit www.obn.ca.

About Barco

Barco, an international company headquartered in Kortrijk, Belgium, provides visualization and display solutions for professional markets. Barco designs and develops solutions for large screen visualization, display solutions for life-critical applications, and systems for visual inspection. Barco is active worldwide and has its own facilities for Sales & Marketing, Customer Support, Research and Development and Manufacturing in Europe, North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Asia Pacific. Barco is quoted on Euronext Brussels and is a BEL 20 and a Next 150 company.

About the Toronto Eaton Centre

The Toronto Eaton Centre is Canada's pre-eminent shopping destination, featuring 1.6 million square feet of retail space with over 290 shops, restaurants and services.

The Toronto Eaton Centre is owned and managed by The Cadillac Fairview Corp. Ltd. Cadillac Fairview is one of North America's largest investors, owners and managers of commercial real estate. With a $10 billion portfolio, Cadillac Fairview owns and manages 96 properties in Canada and the United States The United States and Canada share a unique legal relationship. U.S. law looks northward with a mixture of optimism and cooperation, viewing Canada as an integral part of U.S. economic and environmental policy.  and also oversees equity investments in real estate companies and international investment funds Noun 1. investment funds - money that is invested with an expectation of profit
investment

assets - anything of material value or usefulness that is owned by a person or company
.

For more information about the Toronto Eaton Centre, please visit www.cadillacfairview.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Nov 12, 2004
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