Barbie in the Pink.As Mattel Inc.'s efforts to revive its once struggling Barbie Barbie in full Barbara Millicent Roberts A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company. brand begin to pay dividends, the company has formed an alliance with Estee Lauder Cos. Inc.'s MAC Cosmetics. The partnership will result in a line of Barbie Loves MAC makeup and an accompanying doll. It's Barbie's first partnership with an adult company and comes on the heels of a new Hilary Duff-designed Barbie line. The doll is on the rebound. After 11 consecutive quarters of negative sales, Barbie has posted small gains in third and fourth quarters of 2006. Mattel credited the Barbie bounce-back as a big part of its strong performance last year. The Barbie color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images. at MAC will consist of candy pinks, buttercup buttercup or crowfoot, common name for the Ranunculaceae, a family of chiefly annual or perennial herbs of cool regions of the Northern Hemisphere. yellows and country club greens. Prices will range from $11 to $45. "Many women's first experiences with fashion and beauty were playing with Barbie," said Richard Dickson, senior vice president of worldwide marketing, media and entertainment at Mattel. "Barbie is about aspiration aspiration /as·pi·ra·tion/ (as?pi-ra´shun) 1. the drawing of a foreign substance, such as the gastric contents, into the respiratory tract during inhalation. 2. and inspiring girls to explore a world of possibilities, and now today's woman can do that in beauty with the Barbie Loves MAC collection." The MAC-inspired Barbie doll Barbie doll popular dress-up doll; extremely conventional and feminine. [Am. Hist.: Sann, 179] See : Fads , $35, will be sold only in MAC stores. The doll has two-toned, blunt-cut hair and comes with a MAC styling case. "MAC and Barbie have always been at the forefront of style and beauty, and by combining our creative expertise, we have created a collection that is uniquely fresh with inspired colors that are bold, modern and glamorous," said James Gager gag·er n. Variant of gauger. , senior vice president and creative director of MAC. The line debuts March 1. |
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