Barbie Doll Sings Her Way to Success: ``Barbie as the Princess and the Pauper'' Tops Charts as #1 Selling Video This Holiday Season.

EL SEGUNDO, Calif. -- World's #1 Girls Brand Leads Bestseller and Hot Toy Lists

Barbie(R) doll's first-ever musical feature film, "Barbie(TM) as the Princess and the Pauper," has already topped charts as the #1 kids video to purchase this holiday season, according to Nielsen Video Scan. Now in her fourth year on the small screen, Barbie(TM) takes the #1 kids video sales position over a range of popular theatrical releases. In addition to topping sales charts, "Barbie(TM) as the Princess and the Pauper" consumer products have received industry acclaim. Princess Anneliese(TM) and Erika(TM) dolls were recently included on the revered Toy Wishes magazine "Hot Dozen" list, were named among the "best of the best" new holiday toys on the Toys "R" Us Joy List, and were included on Nick Jr.'s "The Most Wanted" list.

According to toy and entertainment industry analysts, Barbie Entertainment is credited with shifting industry perception about direct-to-home entertainment. The three previous Barbie(R) movies, released in consecutive years beginning in 2001, were all top-sellers and created anticipation among girls and parents for Mattel to continue providing content and products for growing home libraries of Barbie(R) entertainment collections.

"As a fashion doll, Barbie(R) has been setting industry trends for more than 45 years. Now Mattel has seemingly single-handedly changed the perception among retailers and licensees of direct-to-home entertainment releases with its Barbie Entertainment program," said Nancy Lombardi, Editor-in-Chief, The Toy Book.

Beyond the animated film, which features an unforgettable score including seven original songs and bonus features, Mattel introduced innovative new products that bring the movie to life with new ways to play. New technology in the Princess Anneliese(TM) and Erika(TM) dolls adds to the list of musical firsts as the two lyrical maidens not only individually "sing" songs from the movie, when together, they complement each other in pitch-perfect harmony for a duet of "I'm Just Like You, You're Just Like Me," just as they do in the movie. In another Brand first, the princess' loyal and charming plush feline friend, Serafina(TM), moves, sings and responds to Barbie(TM) as she watches the film along with girls. With animated cat-like movements and more than two minutes of speech, this fluffy friend takes inter-ACT-ing to new heights.

"Barbie(TM) as the Princess and the Pauper" dolls and accessories are available in retail stores nationwide.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Fisher-Price(R), which also includes Little People(R), Rescue Heroes(TM), Power Wheels(R), as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.