Barbie(R) Introduces "Barbie(TM) BCause," a Limited Edition Collection of Eco-Friendly Accessories for Girls.Barbie[TM] BCause Collection, Available Exclusively at Toys"R"Us Stores Nationwide, Reuses and Repurposes Excess Barbie[TM] Fabrics and Trimmings to Create Fashionable and Playful Handbags, Pillows, Diaries, Totes and Other Accessories EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- Just in time to celebrate Earth Day in style, Barbie[R] introduces a collection of eco-friendly accessories for girls with the debut of Barbie[TM] BCause. The playful and on-trend Barbie[TM] BCause collection repurposes excess fabric and trimmings from other Barbie[R] doll fashions and products which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally-friendly fashion statement with cool, patchwork-style accessories. Sold exclusively at Toys"R"Us stores in the Barbie[R] toy aisle, the Barbie[TM] BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork details. "Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement," said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. "Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll Barbie doll popular dress-up doll; extremely conventional and feminine. [Am. Hist.: Sann, 179] See : Fads fabric." The Barbie[TM] BCause collection is available now at Toys"R"Us stores nationwide in the Barbie[R] toy aisle for suggested retail prices ranging from $5.99 to $19.99 each. Roll Case - $19.99 Tote Bags - $9.99 Hobo Purses - $10.99 Messenger Bags - $11.99 Coin Purses - $5.99 Diaries - $9.99 Mini-Backpack - $9.99 Cosmetic Case - $12.99 Hats - $9.99 Pillows - $9.99 About Mattel Mattel, Inc. (NYSE NYSE See: New York Stock Exchange :MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie[R], the most popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. ever introduced, Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. [R], Matchbox[R], American Girl American Girl, may refer to:
R/C Reinforced Concrete R/C Rate of Climb , as well as Fisher-Price[R] brands, including Little People[R], Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. [R] and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's "100 Best Companies to Work For" by FORTUNE Magazine and among the 100 Most Trustworthy U.S. Companies by Forbes Magazine. Committed to ethical manufacturing sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. practices, Mattel marked a 10-year milestone in 2007 for its Global Manufacturing Principles. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow. BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. (c) 2008 Mattel, Inc. All Rights Reserved. |
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