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Barbie(R) Continues to Color the World Pink as #1 Doll(1).


Barbie Barbie
 in full Barbara Millicent Roberts

A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company.
[R] Does It All in 2007O

Stars as Worldwide Face for MAC Cosmetics,

Grows Entertainment Powerhouse,

Introduces the Next Generation of Fashion Dolls

EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- Always a snapshot with what's hot among girls, Barbie[R] doll proves, once again, to be the "top doll." Following a hugely successful 2006 holiday season as the "No. 1 toy for girls" and a Toy Wishes Magazine "Hot Dozen" winner, the Barbie[R] brand celebrates four consecutive quarters of growth in the U.S. and looks forward to an even hotter pink 2007. In 2007, Barbie[R] doll will continue to reign as the No. 1 fashion-themed doll in the U.S.2, as well as the world1, and the No. 1 toy property in the U.S.2 and worldwide1 toy industry by unveiling a ground-breaking collection of innovative and interactive dolls and toys, releasing chart-topping DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 movies and kicking off hot partnerships that only Barbie[R] can boast, including Apple/iPod[R], MAC Cosmetics and Hilary Duff.

"Girls love Barbie because she continually evolves as girls change. She remains No. 1 in the hearts and minds of girls and moms alike because she reflects the interests, activities and aspirations of girls today," said Chuck Scothon, general manager and senior vice president, Mattel Brands, Girls. "We are proud of the great year the Barbie brand had in 2006 and we're even more excited about what Barbie will do in 2007. She shows girls that they can be anything they want to be - a princess, a teacher or even astronaut - and she is a way for girls to play out their dreams and fantasies in a way that is relevant to today's girls."

2006O A Pink Hot Year!

Celebrating a banner year in 2006, Barbie[R] exemplified why several generations of girls around the world have been inspired by Barbie[R] doll. Barbie[R] doll walked the runway with Hilary Duff at LA Fashion Week, extended the Barbie[TM] Luxe luxe  
n.
1. The condition of being elegantly sumptuous.

2. Something luxurious; a luxury.



[French, luxury, from Latin luxus.
 adult apparel/accessories collection with names such as Tarina Tarantino Tarina Tarantino is a jewelry designer in Los Angeles, California.

She is well-known for the popularization of "hair jewelry," along with her use of bright colors, funky designs, and a wide range of materials, from Swarovski crystals and lucite, to wood and resin.
 and Anna Sui Anna Sui () (born in 1964, in Detroit, Michigan USA) is an American fashion designer. She has 509 [1]boutiques in twenty-six countries, with over 200 in Japan alone. [1] Her collection is sold in 5,000 partner stores on five continents in over 70 countries. , announced a global partnership with MAC Cosmetics, starred in a first-ever live stage production, and signed a multi-year, multi-picture deal with Universal Studios Home Entertainment Universal Studios Home Entertainment (formerly Universal Studios Home Video or MCA/Universal Home Video) is a home video company founded in 1979. It is a division of Universal Studios. It was originally known as MCA Videocassette, Inc.  - truly solidifying her rank as an entertainment and fashion powerhouse. Barbie[R] doll's nine blockbuster movies topped the charts with more than 37 million units sold collectively worldwide3 and they were watched, on average, 12 times by girls around the world. And, with 64 million monthly visits worldwide4 to Barbie[R] branded Web sites, and Barbie.com(SM) continuing its ranking among the Top 5 Entertainment Websites for girls ages 2-115, it is evident that girls of all ages choose Barbie[R].

2007O A Year of Firsts

Barbie[R] doll kicks off 2007 by thrilling fans with exciting announcements and never-before seen innovations at American International Toy Fair The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid  in February. From several technology-centric dolls such as Chat Divas[TM] Barbie[R] doll and Rainbow Adventure[TM] Elina[TM] Doll & DVD Game to performance-based, feature-rich cheerleader dolls to an imaginative, whimsical collection of wedding-, fairy- and princess-themed toys to Barbie[R] doll's 100th career doll playset, Barbie[R] will give girls a whole new way to play in 2007, while continuing to inspire girls with confidence, creativity, courage and friendship.

"In 2007, Barbie will inspire girls with a toy line-up that brings her to life like never before," said Jim Silver, editor of Toy Wishes Magazine. "For the first time ever, Barbie can lip sync Noun 1. lip sync - combining audio and video recording in such a way that the sound is perfectly synchronized with the action that produced it; especially synchronizing the movements of a speaker's lips with the sound of his speech  to music played with an iPod and, as a fairy-themed doll, serve as an interactive controller to a DVD game. Barbie is still the fashion queen, but she also does cool things that today's girls will relate to and gives girls a new of way of playing with fashion dolls."

Also in February, Barbie[R] will star as MAC Cosmetics' spring face in the Barbie[TM] Loves MAC collection - a full spring color cosmetics collection featuring Barbie[TM]-inspired hues, names and packaging and an edgy, sophisticated MAC Barbie[R] doll. In early March the collection will roll-out worldwide.

Later in spring, Barbie[TM] will build on the successful Fairytopia[TM] franchise with the release of the new made-for-DVD movie and toyline, Barbie[TM] Fairytopia[TM] Magic of the Rainbow[TM] debuting on the small screen on March 13, 2007.

Finally, in April, Barbie[R] will globally launch something unparalleled and never-before-seen in the toy industry - Barbie Girls[TM], the next generation of fashion doll play.

Always inspiring, always innovating and always leading, Barbie[R] promises girls another exciting year in 2007!

About Mattel

Mattel, Inc., (NYSE NYSE

See: New York Stock Exchange
:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie[R], the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 brands as Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. [R], Matchbox[R], American Girl American Girl, may refer to:
  • American Girl (comics), a fictional superheroine in the Amalgam Comics universe
  • American Girl (company), a subsidiary of the American toy company Mattel known for its eponymous collection of dolls and related accessories
[R], Radica[R] and Tyco[R] R/C R/C Radio Control
R/C Reinforced Concrete
R/C Rate of Climb
, as well as Fisher-Price[R] brands (www.fisher-price.com), including Little People[R], Rescue Heroes[R], Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
[R] and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. [c] 2007 Mattel, Inc. All Rights Reserved.

About MAC

MAC (Make-up Art Cosmetics Make-up Art Cosmetics, better known to most as M•A•C, is a brand of cosmetics sold internationally, that originally became famous through word-of-mouth endorsements by professional makeup artists, models and celebrities. ), the leading professional cosmetic brand was created in Toronto, Canada in 1984 and is now sold in over 60 countries worldwide. MAC Cosmetics supports the special needs of the professional make-up artist that meet the demanding lighting and studio conditions under which the pros work. The company's popularity has grown through a tradition of word-of-mouth endorsement from make-up endorsement from make-up artists, models, celebrities, photographers and journalists around the world. MAC is for All Races, All Sexes, All Ages, attitudinally hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the individual. The MAC attitude is best expressed by our artists, seen and felt in our stores. For more information on MAC, visit www.maccosmetics.com.

iPod[R] not included. iPod[R] is a registered trademark of Apple, Inc. All rights reserved.

1 Cumulative Year End 2005 data gathered from worldwide sources using similar categories and averaged to US Dollars (exchange rate as of Aug. 1, 2006)

2 The NPD NPD New Product Development
NPD Nouveau Parti Démocratique (Canada)
NPD Narcissistic Personality Disorder
NPD Norwegian Petroleum Directorate
NPD Nationaldemokratische Partei Deutschlands
 Group/Consumer Tracking Service; Jan-Oct 2006, Annual 2005, Annual 2004, Annual 2003; Fashion Themed Dolls/Figs Category; Properties

3 Sales reports by Mattel third party partners/distributors

4 Web Trends (internal analytics reporting tool) through December 2006. These are total visits, not unique visits. Includes Barbie, MyScene, International Barbie sites, International MyScene sites

5 Based on a custom listing report derived from comScore Media Metrix, of Entertainment-Kids sites Girls 2-11 (December 2006), Barbie is ranked #4 (1) Disney Channel Editing of this page by unregistered or newly registered users is currently disabled due to vandalism.  (2,046,166 UV) (2) Disney.com (1,485,849 UV) (3) Nick.com (1,372,273 UV) (4) Barbie.com (1,128,907 UV) (5) CartoonNetwork.com (967,101 UV)
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 30, 2007
Words:1189
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