Barbecue Chicken is Back At El Pollo Loco; The Chicken Voted `'Favorite Flavor'' Returns -- But Only for a Limited Time.Business Editors & Restaurant Writers IRVINE, Calif.--(BUSINESS WIRE)--June 24, 2002 Summer wouldn't be summer without the great taste of barbecue, and chicken wouldn't taste the same without the special flame-broiled flavor of El Pollo Loco El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise. "El Pollo Loco" is Spanish for "The Crazy Chicken". Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1975. . Combine the two, and you've got barbecue chicken with a sweet, spicy kick you won't find anywhere else. Irvine-based El Pollo Loco today announced the return of its popular Barbecue Chicken. El Pollo Loco's Barbecue Chicken was first introduced in the summer of 1999. It returned to restaurants in the fall of 2000 as the winner of El Pollo Loco's "favorite flavor" contest. The celebrated chicken is smothered smoth·er v. smoth·ered, smoth·er·ing, smoth·ers v.tr. 1. a. To suffocate (another). b. To deprive (a fire) of the oxygen necessary for combustion. 2. in the chain's own barbecue sauce featuring a bold blend of tangy tang 1 n. 1. A distinctively sharp taste, flavor, or odor, as that of orange juice. See Synonyms at taste. 2. A distinctive quality that adds piquancy. 3. A trace, hint, or smattering. 4. , sweet and smoky flavors and then flame-broiled to perfection Adv. 1. to perfection - in every detail; "the new house suited them to a T" just right, to a T, to the letter over an open grill. "Our special recipe for Barbecue Chicken provides our guests with a delicious twist on our traditional flame-broiled chicken," said Jon Miller
Jon Miller (born October 11, 1951 in San Francisco, California) is an American sportscaster, known primarily for his broadcasts of Major League Baseball. , director of research and development for El Pollo Loco. "With a wide assortment of compatible sides that includes corn cobbettes, coleslaw cole·slaw also cole slaw n. A salad of finely shredded raw cabbage and sometimes shredded carrots, dressed with mayonnaise or a vinaigrette. , potato salad, and macaroni macaroni: see pasta. & cheese, it's the perfect choice for summer get-togethers with family and friends." El Pollo Loco's Barbecue Chicken is available in restaurants from June 24 through Aug. 11, 2002. During this time, the chain's traditional flame-broiled chicken will also be available. Guests can mix their orders so they are able to enjoy both varieties. El Pollo Loco will communicate the return of its Barbecue Chicken through a multi-media campaign that begins today. General market and Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons commercials will continue to feature "Loco," the animated spokesbird introduced by the chain earlier this year, with a new message to spread the word that barbecue is back. The commercials will appear as 15- and 30-second spots in select West coast markets. The limited time offer will also be communicated to both general market and Hispanic consumers through 60-second radio commercials in select West coast markets. In addition to television and radio advertising, El Pollo Loco is using a wide mix of point-of-purchase vehicles to announce the return of its barbecue chicken. Merchandising components include exterior banners, interior translites and drive-thru signage. El Pollo Loco Inc., a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with headquarters in Irvine, is the nation's leading quick-service restaurant chain specializing in hand-marinated, flame-broiled chicken. In addition to individual and family meal quantities of its famous flame-broiled chicken, El Pollo Loco offers a wide variety of fresh Mexican items including specialty burritos, Pollo Bowls(R), chicken nachos, tacos al carbon, tostada salads and taquitos. El Pollo Loco currently operates more than 300 restaurants in four states: California, Arizona, Nevada and Texas. |
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