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Barbara Wade Joins InsightExpress; Appointment of Industry Veteran Marks Continued Commitment to CPG Sector.


STAMFORD, Conn. -- InsightExpress, a leading online market research firm, announced today the appointment of Barbara Wade to Director, a new position within the company's rapidly growing Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 sector. The appointment is effective immediately.

The CPG CPG

central pattern generators.
 sector is a critical practice area at InsightExpress that is poised for explosive growth. In her new role, Wade will be responsible for client service needs and research sales efforts in support of the company's CPG business.

A talented marketing research professional, Wade joins InsightExpress from Ipsos Insight, located in Uniondale, NY. There, she most recently held the position of Director, managing and growing a client relationship with one of the most respected food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  companies in the industry. Wade managed all phases of the research process, from design and proposal through analysis and presentation.

Prior to this position, Wade was the Vice President of Client Service at AB Research in Danbury, CT. In this role, she worked closely with senior management to drive all aspects of project execution across a wide range of custom research projects for food and beverage, health and beauty, tobacco, pet food and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 clients.

Wade graduated cum laude cum lau·de  
adv. & adj.
With honor. Used to express academic distinction: graduated cum laude; 25 cum laude graduates.
 with a BBA BBA
abbr.
Bachelor of Business Administration
 in Marketing and Psychology from Western CT State University in Danbury, CT. She lives in Bethel, CT with her husband and three daughters.

Fern Schapiro, Executive Vice President of Client Service & Marketing, commented, "Over the past several months, we've built an exceptionally strong team of marketing research professionals with CPG expertise. As this facet of our business continues to grow, InsightExpress is well positioned to provide a full range of research services to these important clients. I'm confident that Barb will be an outstanding asset to our CPG clients, and make a substantial contribution to the continued success of InsightExpress."

About InsightExpress

InsightExpress is an acknowledged pioneer of rapid turnaround, high-quality, online marketing research services. With its award-winning technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real-time. The Company is headquartered in Stamford, CT, and maintains offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles, San Francisco, and Seattle. InsightExpress is affiliated with General Atlantic LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. Visit us on the Web at www.insightexpress.com or call 203-406-3233.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 29, 2005
Words:382
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