Barbara Marcus is Appointed President, Scholastic Children's Books.NEW YORK--(BUSINESS WIRE)--Sept. 29, l999-- Richard Robinson
Sir Richard Atkinson Robinson , Chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Scholastic Inc., announced today that Barbara A. Marcus, Executive Vice President of Scholastic Inc., has been named to the additional and new title of President, Scholastic Children's Book group. Ms. Marcus will continue to report to Mr. Robinson. "Barbara Marcus has played a critical role in building Scholastic's children's book division over the past 16 years," said Mr. Robinson. "During this period, Scholastic Children's Books' U.S. business has grown from $75 million in l983 to more than $650 million in l999, thanks in large part to Ms. Marcus' superb marketing and editorial skills. This is the first time in Scholastic's history that a Corporate Executive Vice President is being appointed a dual title as division President, but it is an appropriate acknowledgement of the extraordinary job Barbara Marcus has done for the company." Ms. Marcus will continue to be responsible for Scholastic's three major book distribution channels, including clubs and continuities, run by Judy Newman, book fairs, headed by David Yun, trade marketing and sales, headed by Michael Jacobs Michael Jacob (born 1980) is an Irish sportsperson. He plays in the centre-forward position on the Wexford senior hurling team. Early life Michael Jacob was born in Oulart, County Wexford in 1980. , as well as the editorial program, run by Jean Feiwel. Ms. Marcus joined Scholastic in l983 as Vice President of Marketing, and since l991 has held the position of Executive Vice President of the Children's Book Group. During this tenure, she directed the growth of Scholastic's trade and book clubs and fairs business. She was instrumental in the acquisition of the Trumpet trumpet, brass wind musical instrument of part cylindrical, part conical bore, in the shape of a flattened loop and having three piston valves to regulate the pitch. Book Club, the creation of the Carnival carnival, communal celebration, especially the religious celebration in Catholic countries that takes place just before Lent. Since early times carnivals have been accompanied by parades, masquerades, pageants, and other forms of revelry that had their origins in Book Club, and the development of Spanish clubs. Ms. Marcus developed Scholastic's continuity business, greatly expanding the revenues and profits of that segment. As the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of executive responsible for Scholastic Book Fairs, she worked on the acquisition of Pages book fair assets, expanding that business considerably. Ms. Marcus has built a best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best and award-winning editorial program and strengthened Scholastic's distribution in the retail market. Under her leadership the company has published such award winners as Out of the Dust, No, David ! and A Drop of Water, as well as the bestsellers Animorphs, The Baby Sitters Club, The Magic School Bus, Dear America, I Spy I spy is a guessing game usually played in families with young children, partly to assist in both observation and in alphabet familiarity. I spy is often played as a car game. and the recent sensational sen·sa·tion·al adj. 1. Of or relating to sensation. 2. Arousing or intended to arouse strong curiosity, interest, or reaction, especially by exaggerated or lurid details: groundbreaking Harry Potter. "My career at Scholastic has been made all the fuller because of the company's long term commitment to children and reading," said Ms. Marcus. "The success we have achieved over the years in publishing, marketing and selling books is a direct result of this focus. The team I work with is unparalleled in children's book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. and this new title is a testament to their professionalism and dedication." Scholastic is a global children's publishing and media company. Scholastic's reputation for quality, learning and fun is based on a long-term relationship with teachers, parents and children, and its unique ability to understand what kids want and need for learning and fun. The Company's innovative educational materials -- books, magazines and technology -- give Scholastic a strong position in schools. Through the Company's unparalleled school-based distribution -- book clubs and fairs, where Scholastic is the world leader -- kids purchase books and software to use at home, extending Scholastic's reach from school to home. The Company's magazines, software, television programming, retail and direct-to-home sales further strengthen Scholastic's presence in the home. This reputation is the foundation for Scholastic's continuing growth in the children's education and entertainment markets around the world. |
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