Barbara Coenson Tapped as Director of West Coast Operations for BATNET1.Business/High-Tech Editors ISELIN, N.J.--(BUSINESS WIRE)--Aug. 3, 2000 BATNET1, the leading Internet affinity marketing company, today announced the appointment of Barbara Coenson as Director of West Coast Operations. Coenson will oversee sales on the West Coast for all BATNET1 affinity groups and merchants. "Barbara's experience will help us round out our sales efforts on both the affinity group and merchant sides of BATNET1," said Christopher Swenson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of BATNET1. "Barbara's experience will enable us to better respond to the needs of both groups, while her network of alliance partners and her valuable insight will bring additional direction and focus to the BATNET1 team," Swenson added. Coenson is the former Vice President of Marketing for HardwareStreet.com, a computer products and services Web site. During her tenure at HardwareStreet.com, she broadened the company's brand and expanded its customer acquisition through community-based marketing programs. Coenson also successfully established strategic relationships across a broad range of professional associations, academic institutions, and corporations with a combined reach of more than 150 million members. She was also extensively involved in company's efforts to develop and expand additional key customer acquisition strategies, product marketing promotions, vendor relations and online advertising sales. Prior to joining HardwareStreet.com, she was National Sales Manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → for AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. . While at AAA, Coenson managed affinity programs for the association's 40 million members. She previously served as Marketing Manager and was charged with developing business-to-business marketing strategies and marketing and managed promotional efforts for AAA's travel publishing division. Prior to joining AAA, she was instrumental in planning and executing promotional campaigns for industry and political leaders for more than 10 years. Coenson holds an M.S. in management from Florida Institute of Technology Florida Institute of Technology is an independent technical college located in Melbourne, Florida (Brevard County), United States. It was founded by Jerome P. Keuper on September 22, 1958 as Brevard Engineering College, absorbing the University of Melbourne, and changing its name , and a B.S. in journalism from the University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes. . ABOUT BATNET1 Founded in 1995, BATNET1 is the world's leading Internet affinity marketing company. BATNET1 creates customized, private-label Internet marketplaces and offers Internet-based marketing services for affinity groups. BATNET1 has exclusive agreements with 100 of the nation's largest membership groups including AAA, AARP AARP, a nonprofit, nonpartisan national organization dedicated to "enriching the experience of aging"; membership is open to people age 50 or older. Founded in 1958 by Ethel Percy Andrus as American Association of Retired Persons, AARP now has over 30 million , and the American Medical Association American Medical Association (AMA), professional physicians' organization (founded 1847). Its goals are to protect the interests of American physicians, advance public health, and support the growth of medical science. , comprising more than 110 million members. More than 150 leading Internet merchants currently participate in the BATNET1 Affinity Marketplace (BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. ) program, the company's |
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