Barbara Cipolla Named President, Chief Strategic Services Officer, MediaCom U.S.

NEW YORK -- MediaCom announced today that Barbara Cipolla has been named to the newly created position of President, Chief Strategic Services Officer, U.S. Cipolla comes to MediaCom from its sister GroupM agency Mediaedge:cia, where she served as Managing Partner, Marketing and Business Development Director.

Cipolla will work to grow MediaCom's strategic offering and products for its clients. Cipolla will also serve on MediaCom's Executive Committee.

Dene Callas, CEO of MediaCom U.S., said, "Barbara brings extensive experience and a proven track record to this new position. We're very excited that she has decided to bring her considerable talents and business acumen to MediaCom. While at Mediaedge:cia, she helped turn around the agency's new business offering, and was instrumental in securing a string of new business wins. Barbara will be a key planner in taking MediaCom to the next level."

Cipolla joined Mediaedge:cia in 1999 as Account Director working for clients such as Sears, Payless ShoeSource, and The Scotts Company. She was promoted to Managing Partner, Marketing and Business Development Director in 2002, and was heavily involved in agency wins such as Paramount, Cingular, Scotts and Energizer.

Prior to joining Mediaedge:cia in 1999, Cipolla's career had been centered in Boston where she was EVP, Media Director, working at both the Arnold and Ingalls agencies. Her diverse client background includes TJX Corp, CVS, Fleet Financial Group, Radisson Hotels, Raytheon, John Hancock, NYNEX and Blue Cross Blue Shield.

Cipolla commented, "After five years dedicated to business development, I am looking forward to a fresh challenge, and MediaCom fully embodies that challenge. I am very excited to join Dene and her strong team, as we work together to move MediaCom into its next exciting chapter."

The addition of Cipolla to the MediaCom management team further strengthens the agency's position in a year that has already brought several new business wins and the expansion of its partnerships with a number of its existing clients - further diversifying its broad-based portfolio of blue chip clients from a wide range of sectors. In addition, working with its interactive arm, Beyond Interactive, MediaCom now successfully manages both digital and traditional communications planning for a number of accounts.

Callas added, "As the media business continues to see unbelievable change, MediaCom is poised for growth on a number of different fronts. From our strong voice in the digital space, to our completely integrated, consumer-centric approach to media planning, we have a tremendous arsenal of tools and expertise to offer our clients. With the addition of Barbara to our team, this offering will grow that much stronger."

About MediaCom

MediaCom is one of the world's largest Media Communication Specialists, with billings exceeding US $17 billion and 106 offices in 81 countries around the globe. The MediaCom family of companies includes such leaders in their fields as: Beyond Interactive, interactive marketing agency; Direct MediaCom, direct response agency; Sponsor MediaCom, communication sponsorship specialists; MediaCom Entertainment, branded entertainment agency; and StoreCom, retail action marketing agency. MediaCom Worldwide is a member of WPP, one of the world's largest marketing communications companies, and is a part of Group M, WPP's media agency group which is the largest worldwide.