Barbara Byrd-Bennett Recognized as Top CEO by Public Relations Society of America.Business Editors, City & News Desks CLEVELAND--(BUSINESS WIRE)--May 23, 2002 Barbara Byrd-Bennett, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Cleveland Municipal School District, today was presented the John W. Hill Award for 2002 by the Greater Cleveland Greater Cleveland is a nickname for the metropolitan area surrounding Cleveland in Ohio. Northeast Ohio refers to a similar but substantially larger area as described below. Chapter of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ). Byrd-Bennett was honored at a luncheon at the Terrace Club Terrace Club is one of the ten current eating clubs at Princeton University in Princeton, New Jersey, United States. Terrace was founded in 1904 as the twelfth club at Princeton. at Jacobs Field • • [ . She joins a notable group of business and community leaders in Northern Ohio who have received the award in previous years, including Plain Dealer Publisher Alex Machaskee, Ameritech CEO Jacqueline Woods, and Manco Corp. Founder Jack Kahl. PRSA's John W. Hill Award recognizes outstanding leadership and support for internal and external communications by a chief executive. As the CEO of Cleveland Municipal School District, she has led a dramatic improvement in morale and confidence among all those associated with Cleveland schools. She has re-engaged students, teachers, union leadership, administrators, parents, the business community and the media in the task of restoring the Cleveland public schools. "Barbara Byrd-Bennett brought a tremendous sense of the value of solid public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most planning and execution to the Cleveland Municipal School District," said George Richard, president of the Greater Cleveland PRSA. "Her ability to foster dialogue about tough issues with all of the district's audiences will play a major role in re-energizing the Cleveland Public Schools and the Greater Cleveland Community." Using public relations as her chief tool, Byrd-Bennett has moved the District from a passive communications style to a highly interactive approach, continually engaging the community and key stakeholders. Since her arrival in 1998, she has increased the scope and professionalism of the External Affairs department. The Ohio School Public Relations Association and the National School Public Relations Association have recognized the department's work. In 2001, the District's monthly television program was nominated for a local Emmy Award Emmy award Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube. in the public affairs category. The Hill presentation was made by William Wendling of Wendling Communications. Wendling nominated Byrd-Bennett for the award. Also at the annual event, PRSA's Lighthouse Award was given to Robert Falls, President & CEO of Robert Falls & Company Public Relations. The award recognizes the career accomplishments and community service by a senior PR practitioner in Northern Ohio. The Greater Cleveland Chapter's commitment to strengthening the careers of its 325 members has been nationally recognized as a "PRSA Chapter of Excellence" for professional development. The chapter's commitment to enhancing public relations knowledge also extends to the student level. PRSA members offer professional liaisons and an internship program to three Cleveland area colleges and universities through its Public Relations Student Society of America The Public Relations Student Society of America (PRSSA), based in New York City, is a pre-professional public relations organization. Founded in 1968 by its parent Society, the Public Relations Society of America (PRSA), the organization has grown to more than 9,600 members and 285 chapters. To learn more, please visit our Web site at www.prsacleveland.org. |
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